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Vital Signs: Catering to Your Pet Photography Clients - PPA Today

Vital Signs: Catering to Your Pet Photography Clients

Dear PPA member,

Six years ago, big brown eyes captured my heart, and I realized that life as I knew it would never be the same.

Her name is Nell. She's a Tennessee Treeing Walker Hound. She likes belly rubs (hence the nickname "Nelly Belly"), biscuits and lying on the couch. Especially lying on the couch.

According to the 2009-2010 National Pet Owners Survey, 62 percent of U.S. households own at least one pet, which equates to 71.4 million homes. It's estimated that U.S. pet owners will spend $47.7 billion on their pets in 2010--and some of that will be on pet photography.

I know some photographers who love this niche market, but it doesn't come without challenges.
(Old dogs? New tricks? I'm not going to use that...too easy.) All I'll say is that most pet owners will jump through hoops and chase their tails to get a treasured image of their pets.

Want to be a "top dog" in this emerging specialty? This week's Vital Signs talks with some PPA members who have tips and tricks for successful pet photography.

Cheers!

Christel Aprigliano
PPA's Director of Member Value & Experience



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This page contains a single entry by Professional Photographers of America (PPA) published on July 1, 2010 3:29 PM.

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