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Vital Signs: Catering to Commercial Clients - PPA Today

Vital Signs: Catering to Commercial Clients

Dear PPA Member,

What about an advertisement usually grabs your attention? Is it the text or small disclaimer at the bottom? I didn't think so. As photographers and creative individuals, we are usually drawn towards images. It is the image of a shiny car racing down the highway that makes you think it may be time for you to get a new car. And it's the image of a pristine beach that makes you want to drop everything and book the next flight to anywhere with a coastline.

For commercial photographers, capturing that perfect image is a part of the job. This week's Vital Signs is about commercial photography and how to cater to those unique commercial clients. Commercial photographers usually have to accommodate a different clientele with a different sales process than portrait and wedding photographers, so it is important to understand that difference and provide what they are looking for (whether it be a little red sports car or the newest gadget).

Cheers!
Christel Aprigliano
Director of Member Value & Experience

P.S. Looking for more ways to save money? As a PPA member, you now receive an exclusive discount on all onOne Software products! PPA members can log in here to take advantage of the savings.



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on May 13, 2010 3:14 PM.

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