Dear PPA Member,
Let me start out by admitting that I hate numbers. They are my personal brand of kryptonite. I bet that most of you photographers agree with me--at least in part! But despite how I feel about them, I know that numbers are essential to survival.
Look at it this way: a random person on the street may not know the numbers that constitute healthy blood pressure, but someone with high blood pressure definitely knows the numbers needed. Amateur photographers may not know or care about the finances associated with their hobby, but professional photographers had better know what's coming in and going out...if they want to make business thrive. In a sense, you don't want your company to have high blood pressure, so you need to know what financial numbers form a healthy photography business.
The necessity of that finance knowledge is the purpose of this week's Vital Signs, the kickoff of a four-part series from PPA's Studio Management Services (SMS) department. The next three articles will be coming the fourth week of each month, so keep watch! We'll help you get a better understanding of your own numbers and how to make them even healthier.
Director of Member Value & Experience