Dear PPA Member,
Unless you're Daddy Warbucks or Richie Rich, you probably don't have bags of money stacked to the ceiling that you can spend on advertising. So it probably goes without saying, but...don't blow it.
Word-of-mouth advertising is free, but it will only get you so far. Part of an effective business strategy is determining what paid advertising will be best for your studio. We're not talking about holding a "Mad Men" episode where account executives plan a multi-year international campaign or keeping Crispin Porter + Bogusky on speed dial; rather, take some time to think about what type of paid advertising may work for you.
If you are Daddy Warbucks or Richie Rich, give me a call. (I've always wanted to see those bags with the big dollar symbols.) Otherwise, this week's Vital Signs is a great way to help you spend your time--and your money--wisely.
Director of Member Value & Experience
P.S. Have questions about copyright? Look to PPA's 2010 Copyright Kit for answers! This exclusive PPA member benefit has recently been updated to reflect current copyright law, and it also offers advice on how to protect your copyrights.