As the recession deepens, photographers are scrambling to adapt. Some are in serious trouble and looking for a lifeline. Others are in better shape and looking for innovative ways to outsmart their competitors. From either perspective, these are times that will challenge you. Photographers who make smart decisions now can survive -- and may even come out ahead.
Paying attention to your business is more important than ever. If you haven't yet seen all the resources available to you as a PPA member, we urge you to invest in the future of your business by logging in now at ppa.com to see what's there. This week's article is the first compilation of some of what we've heard is the "best of 2008." Part two will be on its way to you before the end of this month.
Rest assured, PPA is here for you and always will be. More importantly, we'll continue to provide you with the education and resources you need to keep your business strong and growing. PPA helped photographers make it through the Great Depression and two World Wars, and we'll help you make it through these tough times as well.
As a non-profit association, PPA is focused on your success. Please let us know how we can help. We are here to serve you.
Wishing you and your family a wonderful holiday season,
Director of Membership