Several years ago, most didn't think twice about burning a copy of a CD or downloading songs off peer-to-peer file sharing sites. Then, the artists and music industry spoke out. More importantly, they increased public education about breaking copyright laws. Now, even DVDs tend to have a "commercial" before the movie that refers to such actions as stealing.
That kind of combined education sends a loud message...and that's the kind of education that can help protect your images from client copyright infringement. This week's article touches on how to begin such copyright education yourself (to both clients and photo retailers). Next week, you'll learn about PPA's shiny new Retail Compliance Network (RECON Program) and how you can be a part of that education.
PPA is always searching for the best way to help you protect your copyrights. Infringements won't disappear instantly, but each educational step can help strengthen your rights and your clients' awareness of them.
Director of Membership
P.S. Stay tuned for next week's Vital Signs article (May 14). You'll learn more about the revamped Retail Compliance Network--our RECON program--where you can help investigate photo retailers to improve their compliance with copyright laws.