Dear PPA Member,
Part of being successful in the professional photography business is simply loving what you do. It shows! You put a lot of work (and passion) into every image you take. And when that effort is seemingly disregarded by those who illegally use the image, it can hurt--and not only due to some lost revenue.
Last week, Vital Signs focused an article on ways to begin educating those who contribute to image copyright infringement. Yes, your client needs that education, but don't forget about the other parties. Think about this: if your client skips out of the studio to make some copies of the photograph on the cheap, they are not alone in the infringement. Someone okayed the reproduction order, probably without thinking twice.
So how can you help keep photo retailers educated and vigilant? PPA has a program to help with this tutelage: the Retail Compliance Network (RECON) program. This week's Vital Signs explains how this program works and how you can be a part of that combined education.
It's truly amazing what is accomplished when photographers work together--I see it every day!
Director of Membership
P.S. Don't forget about our free, member-only Webinar on Monday. Join SBA Lender Relations A/O, Lance Foster for Get the Loan You Need: Small Business Administration Loan Program.