Coordinating Marketing Initiatives
These days, Jenkins' best marketing initiatives revolve around his senior model program. Every spring, he launches a model search by posting status updates on Facebook, asking rising seniors to come in for modeling sessions in March or April. Jenkins lets them know that the studio wants to use the images in its marketing materials. In exchange, he offers every participant a free portrait session during the summer months.
"This program does two things," adds Jenkins. "One, it creates a buzz early on for our studio; and two, it's a great way to start booking sessions for the summer."
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