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Differentiate yourself from the competition - PPA Today

Differentiate yourself from the competition

Dear PPA member,

Why do you frequent one major retailer over another? Probably because you believe that one is better than the other or has something to offer that the other doesn't. But you likely wouldn't have thought that way (at least at the beginning) without a little help from that particular business. They make themselves stand out--and they make sure you know it.

The same goes for the photography industry. In a marketplace saturated with photographers, it's often hard to get a handle on the competition. Are you the fastest, highest quality, or most creative photographer in your city? What makes you studio authentic? Whatever it is, you have to ensure your potential client base knows it.

If you take time out to discover what differentiates you from the competition--and the best way to make it known--you'll always be one step ahead of the rest. And being a PPA member can give you a head start!


Christel Aprigliano
Director of Membership

P.S. The 2009 Coupon Book provides PPA members with exclusive discounts and promotions from our top Corporate Members. These are unique incentives for PPA members only. Simply click on a coupon to link directly to the vendor's website.

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on April 23, 2009 9:00 PM.

f•stop books™ Partners with TAP to Provide new Online Professionally Packaged Photo Books was the previous entry in this blog.

Maximize Your Savings on Adobe CS4 is the next entry in this blog.

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