Dear PPA Member ,

When something good happens, it's instinctual to want to share that good news. Think about it--there's a reason that people send out graduation, birth and wedding announcements! The same can be said for business and professional achievements. When something positive happens for your studio or you are honored by the industry, you want to share that news with your clients, potential clients and even the community at large. A great way to get that news out is through a press release. (And unlike the grad who secretly hopes that gifts will result from his announcement, your main goal here is awareness!)

As a professional photographer, it's beneficial to let your client know that you are serious about your craft and active in the industry--and a press release can help you do just that. That's why this week's Vital Signs goes over the who, what, when, where and why of a press release. We want to help you share the good news and possibly earn more publicity!

Cheers,
Christel Aprigliano
Director of Member Value & Experience