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Super Monday Instructor: Keely Deuschle Increases Web Visibility - PPA Today

Super Monday Instructor: Keely Deuschle Increases Web Visibility

keely_headshot.jpgKeely Deuschle, CPP, of Mikkean Photography in Orange Park, Florida, had her love for photography sparked at the young age of eight when she received her first camera.

Despite this early introduction to photography, Deuschle would not consider photography as a career until 2006 when a diagnosis of cancer shifted her priorities. Prior to 2006, Deuschle had spent many years working in the corporate world. However, receiving her diagnosis caused her to "re-evaluate everything."

"I chose to leave the corporate world so that I could spend as much time with my children as possible. I had known I wanted to start my own photography business and this news I had received made me realize that it was important to me to be able to work doing something I loved and was passionate about," says Deuschle.

After beating cancer, Keely spent a year attending seminars, guild meetings, classes and conventions to learn what she needed to start her business. By 2008, she opened Mikkean Photography in the Jacksonville area.

Today, Deuschle's business focuses on maternity, newborn and children's photography.

"It brings me great joy to photograph the beauty of a woman during her pregnancy and capture images of her child from the earliest days so that the tiny details - first glances, the tiny fingers and toes, etc. - can be remembered," Deuschle explains.

Like many photographers, Deuschle says that her biggest challenge is standing out amongdeuschle1.jpg the sea of photographers in her community and, also like others, she credits her website with helping her stand out from the competition.

Of course, Deuschle has an advantage when it comes to web marketing.  Before opening Mikkean Photography, she spent seven years as the Webmaster/Internet Marketing Manager for a Fortune 500 company and has over 18 years of experience with web design.  Deuschle will share her knowledge and how you can apply her tips and tricks in an upcoming Super Monday class "Optimizing Your Website for Clients & Search Engines" May 16 in Orange Park, FL.

Deuschle will also show you how you can get more visibility in search engines, without any knowledge of HTML or paying someone to do it for you.

"While my career has changed, I often work one-on-one with photographers on what they can do to improve their website not only for search engines but for a potential client's viewing experience, too." Deuschle added.

Learn more about Deuschle's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php.

deuschle2.jpgSuper Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

Read more about Deuschle, the 2010 Jacksonville Photographer of the Year, here.

ALL IMAGES © KEELY DEUSCHLE


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on April 12, 2011 2:47 PM.

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