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Super Monday Instructor: Christine Walsh-Newton Streamlines Your Time Behind the Computer - PPA Today

Super Monday Instructor: Christine Walsh-Newton Streamlines Your Time Behind the Computer

walshnewton_headshot.jpgChristine Walsh-Newton, CPP, of Christine Walsh-Newton Photography in Dover, Ohio, describes photography as a "way of life" for her for over 40 years. In fact, she comes from a photographic family and owes her childhood hobby to the two professional photographers in her family.

In addition to those pros, she describes the many hobbyists in her family as "very good amateurs." Clearly, photography is in her (and her family's) blood! However, despite briefly majoring in photography in college, it would be 20 years before Walsh-Newton pursued it seriously. But when she did, she dove into the industry full tilt.

In 2006, she was laid off from her full-time job due to industry down-sizing, and she began shooting as a freelance photographer for a variety of local newspapers. Impressively, by 2008, Walsh-Newton had earned her Certified Professional Photographer (CPP) designation, which she believes is one of her biggest accomplishments. And by 2009, she had opened her own full-time studio. Since then, she has received a Bronze Photographer of the Year Award from PPA in 2010 and co-authored "The Daily Book of Photography," also published in 2010.

Walsh-Newton found her success as a photographer partly by specializing in theatrical production photography and actor headshots--a specialty she has a solid background in andwalshnewton1.jpg simply loves.

"I chose this area because I have been a member of my community theatre for over 30 years and have shot many productions for them and surrounding theatres. And through word of mouth, I have had many actors as clients," explains Walsh-Newton. "Theatre photography is definitely something I am passionate about!"

But to succeed as a photographer in this tough economy, it is often important to be diverse. That's why Walsh-Newton shoots portrait photography in addition to her theatre work.

"I'm in a depressed economic area," she adds. "The biggest challenge has been how to survive as a business in an economy that forces clients to shop by price. I've had some success in educating my clients as to what 'quality' photography is, and I've had additional success by marketing myself in areas that I may not have considered before...like school photography." 
Of course, to have the time to market yourself like that, you need a production workflow that will ensure you're not spending all your time on post-production. You need time to take care of your business! And Walsh-Newton has a Super Monday class that can help:
 
walshnewton2.jpgCome learn the workflow and software Walsh-Newton uses via her "Refine Your Production Workflow Using LumaPix FotoFusion" Super Monday class on May 16 in Dover, Ohio.

Here, she will teach you to use this software from the ground up in your own production workflow. You'll learn to design single- and multi-page documents for use in collages and albums for clients. You'll also learn how to convert PSD-based template files for use in FotoFusion, as well as several methods for creating proofing copies of albums for clients.

"We'll be covering a number of ways to make client design jobs run more quickly and efficiently," summarizes Walsh-Newton. "Nowadays, it's even more important to streamline the time we spend behind a computer screen."

Learn more about Walsh-Newton's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php.

Super Monday is an educational program sponsored by PPA every spring and fall. Thesewalshnewton3.jpg daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

Christine Walsh-Newton also teaches her program, "There's No Business Like Show Business," which covers the technical aspects of theatrical production photography as well as how to make contacts and market yourself in this area.


Read more about Christine Walsh-Newton here.

ALL IMAGES © CHRISTINE WALSH-NEWTON

1 Comments

Wow, I really like these pics, especially the blue guy. Nice work!



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This page contains a single entry by Professional Photographers of America (PPA) published on March 14, 2011 8:00 PM.

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