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Start Up Your Business at Super Monday - PPA Today

Start Up Your Business at Super Monday

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buck_headshot.jpgIf you're serious about photography as a career, you know the importance of being well-rounded. You need business and artistic education to get started the right way, and the peer-to-peer Super Monday classes can be a great resource. You'll even find several courses geared to those just starting in the pro business and taught by photographers who have been there, done that--photographers like Mary Buck, CPP, of Lightscapes Photographic Artwork in Georgia.

Been There, Done That
Buck started her business in 1995 after leaving the corporate world. A longtime photographic hobbyist, Buck says that her passion for photography and desire to have a more flexible schedule were the main factors in her decision to go pro.  

About six years later, she opened her own retail studio. Then, in 2009, she opened a second studio at a local hospital where she photographs newborns--her main photographic niche.

"After a few years of being in business, I realized I couldn't be everything to everyone," Buckbuck1.jpg says about her decision to specialize. That decision helped her business succeed, and she has specialized in infant photography for nearly 12 years.

Recently, though, Buck has been challenged by the over-saturation of baby photographers in the market. She responded by both narrowing her focus and expanding it. "I have diversified and now also specialize in outdoor family portraits," she explains. "And I have narrowed my niches even further by specializing in black-and-white fine art."

But Buck knows that art alone won't keep your business afloat. That's why she uses her marketing to explain to the public the value of her services over other photographers' offerings. Exceptional customer service is also essential to success. As she says, "Average just isn't good enough anymore!"

Learn What Works
If you're thinking of getting into the photography business--and don't want to be "average" either!--come learn from one who can share what works. Consider attending Buck's "How to Start a Portrait Photography Business" Super Monday class in Duluth, GA on October 24 (or one that is closer to you).

"I wish I had a workshop like mine when I started out!" notes Buck. Her comprehensive course will cover everything from branding, marketing and sales techniques to shooting in natural light, working with studio lights, using flash and simple posing techniques--just the well-rounded education you need to start on the right foot.

buck2.jpg"The most important lesson photographers will take from my course is how important it is to develop your own style," adds Buck. "The phrase, 'When all things are equal, price is the determining factor,' could not be truer than in the photography industry."

So, come learn what it takes to be a pro that stands out. Attending Mary Buck's Super Monday class is a good start!

Learn more about Buck's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Mary Buck here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.


ALL IMAGES © MARY BUCK


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on October 11, 2011 3:46 PM.

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