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brandt_headshot.JPGAna Brandt, of Anamaria Brandt Photography in Tustin, CA, has photographed hundreds of newborn babies and pregnant women in her area since going pro in 1999. In fact, she has become so recognized in her area for this type of work that her business has been steadily growing regardless of the economy.

"I believe that you can't be great at everything all of the time. To be successful, you need to know how to do something and do it well," Ana explains.

For her, that's pregnancy and newborn photography! If you want to learn how to add these specialties to your own business, be sure to attend her "The Art of Specializing in Pregnancy & Newborn" Super Monday class on May 14 in Tustin, CA.

Inspired by Her Past
Ana was fascinated by photography growing up. "As an adopted child with no photos ofbrandt1.JPG myself as a baby or of my birth family, I was always captivated by relationships caught on film," she says.  And she believes that eventually led her to specialize in pregnancy and newborn photography after attending photography school.

"I was so captivated by this 'stage' because I was never able to experience it with my biological mother--even in image form," Ana adds.  
denise_lee_headshot.jpgMarketing is one of those skills that all business owners need to have, learn or at least outsource. Denise Lee of Hope Haven Photography in Summerville, S.C., will help you learn marketing methods that have helped her business remain strong via her "Guerrilla Marketing for Photographers" Super Monday class in Summerville, S.C. on May 14, 2012.

Success Without Specializing
Interested in photography since she was a child, Lee first got the idea to turn her hobby into a business while shooting her daughter's equestrian events. "People began asking if they could purchase my photos and so it began," she says.

"Against most logic, I have not specialized. I feel this keeps my photography fresh and exciting," Lee adds. "I love learning new things and if I saw an amazing layout for a maternity session--but only did weddings--I would be so bummed."

And since going full time in 2005, she has established a wide client base partially thanks todenise_lee_1.jpg her unique marketing and advertising ideas.

Teaching Marketing Success to You

How effective are Lee's marketing and advertising ideas? Her business has survived a move to South Carolina without struggling to stay alive!

"Since I had such a strong business model, I was able to pick it up without really missing a beat," she says. Sound like something you'd like to cultivate in your own photography?

If you're ready to have an "I never thought of that..." moment when it comes to marketing, consider attending Lee's "Guerrilla Marketing for Photographers" Super Monday class on May 14th in Summerville, S.C.

After all, as Lee says, "Do something every day to help your business grow. Marketing opportunities are everywhere." Take advantage of your next opportunity on May 14!

denise_lee_3.jpgLearn more about Lee's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Denise Lee here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

ALL IMAGES ©  HOPE HAVEN PHOTOGRAPHY
trull_headshot.JPGThe Big Apple is a pretty big city. And big cities often have lots of photographers in them! So how does Brandon W. Trull, M.Photog.Cr., of Harlowe Studios in New York City stand out? What is it that keeps his clients coming in?

Trull has been a professional photographer focusing on weddings, fashion and fine art photography for the past 12 years. He'll use this experience to show you some new and innovative ways of posing and lighting in his "Couture Portraiture" Super Monday class on May 14 in New York City.

Starting Out
Trull's love of photography began as a child. He distinctly remembers going to a baseball game when he was eight years old and using his father's camera to capture people in the audience.

"I was fascinated by how they interacted," Trull remembers of the experience. "When I foundtrull1.JPG out that I could actually do it as a profession, I knew what I was meant to do." And do it he did. By the time he was 18, Trull was photographing weddings for friends and family, and his business only grew from there.

Overcoming Challenges
Today, Trull still loves to photograph weddings, in addition to his work as a fashion and fine art photographer. "I think it's amazing that I am able to capture the best day of a bride and groom's life...and that they can look at those images years from now and be taken back to that day."

Like many photographers, though, Trull says his biggest challenge is differentiating himself from the competition: "When there are so many other photographers in your field, it is essential to make your images unique so that you can stand out." That's why he says it's so important to constantly better yourself and continue to evolve in your style.

Teaching You
If you want to see how Trull has developed his own unique style and succeeded in the large market of New York City, don't miss his "Couture Portraiture" Super Monday class on May 14.

trull2.JPG"We will be using different shooting techniques and posing styles to try and open the students up to a new way of thinking," says Trull about his class. "It's too easy in this industry to get comfortable in the day-to-day and use the same poses, same lighting and same locations...and lose the love for photography in the process!"

If you're ready to improve your creativity, this may be just the class for you.

Learn more about Trull's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Brandon Trull here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.


ALL IMAGES © BRANDON TRULL



trull3.JPG

supermonday_slider_spring2012.jpgSuper Monday is peer-to-peer education at its very best--all-day photo workshops created by photographers, for photographers--and we're proud to help bring it to you. Not only are there chances to learn in your backyard, but the learning itself can go beyond what you might expect:

  • Ever wanted to try underwater photography? Experience it in Vermont.
  • Curious about night photography? See what you can capture in Illinois.
  • Want new, creative backgrounds with little investment? Learn how to create your own in Arizona.
And that doesn't even count the different lighting and posing techniques shared, how to get the best shots for pet, senior, wedding and child portrait clients, or how to better use your editing software. Point is, if you want to learn it, there's probably a Super Monday class on it!

So, go on--browse the class lists and register! www.ppa.com/supermonday

PPA members earn one service merit for paid attendance. Be sure to check the date of your preferred class, as some are held before or after the main May 14 date.
supermonday_slider_spring2012.jpgConnect and grow with your colleagues on May 14 during PPA's Super Monday Photo Workshops! This is peer-to-peer education at its very best--all-day learning sessions created by photographers, for photographers. Get ready to expand your skills and broaden your professional networks with classes near you like the following:

  • Secrets to better sales, powerful marketing & more.
  • How to photograph outdoors, at night, for model porfolios & in HDR.
  • Lighting tips to wow your clients whether in studio or out.
  • How to better use Adobe® Photoshop®, Lightroom® & more.
  • The business ABCs for portrait and wedding photographers.

Even better? You'll save $20 right now by registering before April 25! www.ppa.com/supermonday

PPA members earn one service merit for paid attendance. Be sure to check the date of your preferred class, as some are held before or after the main May 14 date.
The call for instructors is now open for Super Monday classes to be held on or around Monday, May 14, 2012. February 29 is the deadline to volunteer. We hope you will consider spending a day sharing your knowledge and experience teaching a Super Monday class. Besides the experience and new networks you'll gain from speaking, you will earn two speaking merits toward a PPA degree. Submit your instructor registration form by February 29, 2012.

Teach a Super Monday Class

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One of the great things in this industry--especially in PPA--is photographers' willingness to share ideas and advice. Have you found an especially effective technique? Know a great marketing or business strategy? Are you a whiz at photo manipulation? Want to share what you've learned (and earn merits toward your PPA degree)? Be a Super Monday Instructor!

The next Super Monday event will be held on May 14. (February 29 is your deadline to volunteer!) Learn more here and get ready to build networks and rack up speaking experience. 
dwon_guvenir_head.jpgAlthough he started a professional business in 2001, Dwon Guvenir, of Oregon Photo Safaris in Portland, OR, has been taking pictures since he was old enough to hold a camera. He even won his first photo competition with a local artists' guild at the age of 16. And he knows his consistent success is partly due to his focus on and skill with composition and lighting--essential for all pro photographers.

"When people ask, 'What type of photographer are you?' I answer that I'm a great photographer," explains Guvenir. "The rules are the same no matter what you shoot. I specialize in putting modern technology into use to create art that follows the traditional rules of composition and lighting."

He'll even share his approach to these artistic elements--and how you can use them to better your own images--in his "Traditional Composition & Lighting" Super Monday class in Portland on October 23.

Why He Teaches It
While Guvenir is an accomplished photographer who has had images accepted into PPA's Loan Collection, teaching other photographers is his biggest passion and accomplishment.

"When you find what you're good at in this world, do it and do it well," he says. "I am a great teacher, as can be seen in my students' work."

Guvenir adds that he feels like a "proud grandparent" when one of his students shows him anguvenir_1.jpg image that he wishes he had taken..."especially if they come up with something that follows the rules I teach, but includes something I never would have thought of!"

Why You Should Learn It
Guvenir has succeeded in tough economic times thanks to a broad client base, but he knows that none of it would have been possible without good images. And "without good composition and lighting, you don't have good images," he explains. "These are the most important fundamentals any photographer can have."

That's why he's hosting a Super Monday class on the subject. He wants to help other photographers learn the traditional and essential rules of composition and lighting, and he'll use past PPA Loan Collection photographs to demonstrate those rules.

"It's not rocket science. These are the basics that have been around for hundreds of years,"Guvenir says.

So, plan to attend his upcoming class on October 23, and learn proven rules for creating better images!

Learn more about Guvenir's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Dwon Guvenir here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

IMAGE © DWON GUVENIR

 
buck_headshot.jpgIf you're serious about photography as a career, you know the importance of being well-rounded. You need business and artistic education to get started the right way, and the peer-to-peer Super Monday classes can be a great resource. You'll even find several courses geared to those just starting in the pro business and taught by photographers who have been there, done that--photographers like Mary Buck, CPP, of Lightscapes Photographic Artwork in Georgia.

Been There, Done That
Buck started her business in 1995 after leaving the corporate world. A longtime photographic hobbyist, Buck says that her passion for photography and desire to have a more flexible schedule were the main factors in her decision to go pro.  

About six years later, she opened her own retail studio. Then, in 2009, she opened a second studio at a local hospital where she photographs newborns--her main photographic niche.

"After a few years of being in business, I realized I couldn't be everything to everyone," Buckbuck1.jpg says about her decision to specialize. That decision helped her business succeed, and she has specialized in infant photography for nearly 12 years.

Recently, though, Buck has been challenged by the over-saturation of baby photographers in the market. She responded by both narrowing her focus and expanding it. "I have diversified and now also specialize in outdoor family portraits," she explains. "And I have narrowed my niches even further by specializing in black-and-white fine art."

But Buck knows that art alone won't keep your business afloat. That's why she uses her marketing to explain to the public the value of her services over other photographers' offerings. Exceptional customer service is also essential to success. As she says, "Average just isn't good enough anymore!"

Learn What Works
If you're thinking of getting into the photography business--and don't want to be "average" either!--come learn from one who can share what works. Consider attending Buck's "How to Start a Portrait Photography Business" Super Monday class in Duluth, GA on October 24 (or one that is closer to you).

"I wish I had a workshop like mine when I started out!" notes Buck. Her comprehensive course will cover everything from branding, marketing and sales techniques to shooting in natural light, working with studio lights, using flash and simple posing techniques--just the well-rounded education you need to start on the right foot.

buck2.jpg"The most important lesson photographers will take from my course is how important it is to develop your own style," adds Buck. "The phrase, 'When all things are equal, price is the determining factor,' could not be truer than in the photography industry."

So, come learn what it takes to be a pro that stands out. Attending Mary Buck's Super Monday class is a good start!

Learn more about Buck's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Mary Buck here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.


ALL IMAGES © MARY BUCK
gregphelps_headshot.jpgGreg Phelps of Gregory James Phelps Photography in Brownsville, Texas, has been operating his studio for more than 30 years. During that time, it's safe to say that he's picked up a few tricks on how to keep your photography business profitable and successful...like pricing.

"I find that the word 'profit' is grossly misused and misunderstood," Phelps says. But obtaining profit in his new business was necessary when he made the switch from mechanical engineer to professional photographer.

Changing Careers
It all started when visiting friends who owned a camera shop and photo studio. There, Phelps bought a 35mm camera and a few booklets from Kodak on how to take pictures.

"When I went home that evening, I started reading and became so enthralled that I read and played with the camera throughout the whole night. I knew instantly that this was how I wanted to earn my living," recalls Phelps about his inspiration to change careers. "From then on I spent every dime I could get my hands on buying equipment, getting educated and practicing."

Since establishing his studio in 1975, Phelps has moved from photographing everything tophelps1.JPG using his mechanical engineering background for architectural photography. In explaining his choice of specialty, he says, "I actually had chosen architecture as my first career choice but was scared away when told you had to be a really good artist. I can't draw worth a plug nickel!"

In addition to architectural photography, Phelps has always been drawn to fine art photography and makes many sales in this area as well. "My focus is creating outstanding pieces of fine art for those with discretionary income who will really enjoy it," he explains.

Pricing for Profit
While specializing has helped keep Phelps' business successful, he knows that none of it would have been possible without the proper pricing of his work. He believes so strongly in the importance of pricing that h''s sharing his hard-earned knowledge--knowledge that has kept him in business for over 30 years--in a Super Monday class!

If you want to learn how to make a real profit, don't miss Phelps' "How to Price Your Photography for Top Dollar (The Right Way)" Super Monday class  on October 24 in Brownsville, Texas.

phelps2.JPG"If photographers walk away from this class with the knowledge of how much it really costs to open the doors to their studios every day, they will know more than the majority of photographers today," Phelps notes. But he's not stopping there. He'll teach you how to combine fixed costs and the cost of goods sold to learn how many sessions a year must be done to break even...and to make a profit.

Phelps promises that you'll leave with a "no Ouija board formula" for putting a price on your work. So, get ready to make (and keep) more money!

Learn more about Phelps' class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Greg Phelps here.

Super Monday is an educational program sponsored by PPA every spring and fall. These
phelps3.JPG daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

ALL IMAGES © GREG PHELPS

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