PPA Today: Super Monday Archives

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The first round of Super Monday classes kicks-off tomorrow (we know, it's a Saturday), but it's all about the spirit of learning! In that spirit, Mary Buck, CPP, has doubled down and offered two distinctly different Super Monday sessions in Duluth, GA, to help boost the business of professional photographers by offering unique products and inspiring you to utilize the tools you already have in your arsenal. 

In her first class (that would be Monday, May 13th) Mary will teach "How to Create a Fusion Video Using ProShow Producer." You already use your dSLR to create amazing photos, but why not utilize all of its functionality and create fusion videos? That's Mary's intent. She'll show you how to best utilize ProShow Producer software and help you learn all about the art of storyboarding and creating a shot list. You'll then be able to put those lessons to good use during a hands-on session with a high school model. 

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With a strong background in film, Mary has the patience to set up a shot right the first time. She eliminates the need for heavy editing during post-processing, which will help you produce quicker, better videos. Her favorite part of the photography process is creating the image directly in the camera. Defining herself as a classically trained photographer with strong foundational skills in composition, exposure and lighting, she attributes it all to starting her photography journey with film. It is why, she'll tell you herself, she truly believes in getting it right in the camera.

By the time you're done with the class and the hands-on session, Mary hopes you'll have "a new creative skill to add to your product lines to help you stand out from other photographers." As any photographer knows, an advantage on the competition is necessary in the current state of the photographic industry. 

"The biggest challenge my business faces are from the over-saturation of photographers and the inconsistency in pricing structures within the industry," said Mary. "To overcome these challenges it is important to offer the best customer service on the planet and to provide something different that other photographers are not offering." In her class, you will get plenty of tips and strategies to accomplish just that. 

If it tickles your fancy to learn more about the portrait side of the business, Mary's second class might be more your speed  - "The ABCs (Art, Business & Charm) of a Portrait Photography Business" will take place on Wednesday, May 15th. 

Did you know PPA Headquarters is hosting a Super Monday class a few days before the main date? PPA's chief executive officer, chief financial officer and Studio Management Services Manager are teaming up to deliver "Making Sense of Branding & Finances" on October 8. It's never been done before, and it's going to be one heck of a ride! (We'd say you'll be learning from some of the best, but we are a tad biased.)

Learn more about Super Monday and register for the class of your choice here.
jim_pierce_head.jpgComposite photography is growing in popularity and can be a great product offering for your business, as Jim Pierce, CPP, has experienced. But it does require a certain set of skills. That's exactly the sort of problem that PP''s Super Monday Photo Workshops were created to solve! For example, if you've ever dreamed up an image but couldn't figure out how to create it, maybe Jim's "Photoshop Fantasy" class--part of PPA's Super Monday--can help.

Creating His Dreams
Super Monday instructors like Jim are offering their classes because they've amassed talent in a certain area (and they want to share). After earning a degree in Photo Production Technology from Southern Illinois University in 1987, Jim discovered his love for the darkroom and started custom printing images for high-end studios. Then, with the introduction of Adobe® Photoshop® in the early '90s, Pierce became intrigued by the possibilities and was quickly hooked...on version 1.4.

"I like to tell people I've been using Photoshop since before it was a verb!" Jim laughs.

In fact, his love of Photoshop led to his specialty in creating composite images. "I'm apierce3.jpg frustrated artist who can't draw a stick figure to save his life," explains Jim. "But by using photos I shoot for the purpose, I can create the artwork that I could only see in myself before. Being a digital artist has given me a chance to put what I have in my head onto a medium that others can see."

Jim is also on a mission to earn all the PPA degrees and, as part of this goal, has started entering his composites in the International Photographic Competition. However, for him, the real joy in composite photography comes from revealing the finished piece to a model he's worked with and seeing stunned silence.

"Words cannot describe artwork. That's why it's an image, not a poem," Jim adds. "If I have been able to transcend words for my model, then I feel I've truly captured their essence."

Teaching You How to Do the Same

"Technology gave me the opportunity to create, and I feel you should always share opportunity with others," says Jim. So he decided to teach other photographers the skills that have helped him create his dreams via composite photography! During his "Photoshop Fantasy" Super Monday class (held in Crystal Lake, IL on Oct. 15), he'll help you learn how to shoot elements of a composite with the final design in mind, use blending modes and masking, understand how light needs to be controlled, and use consistency to give the image an added sense of realism.

pierce1.jpg"I'm hoping to get the creative juices going, to challenge people to step outside their comfort zone and let their imagination run free," he explains. "How would an image look with a fog rolling in, or wind-blown hair perfectly outlining a face? Does billowing fabric while standing on a cliff overlooking a sunset on the ocean make for a perfect romantic shot?"

If you're interested in learning how to create unique composite shots that can add to your business and expand your creativity, this class may be your chance. Or, check out other Super Monday classes in other locations to find the one that fits you best!

Read more about Jim Pierce here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.


ALL IMAGES © JIM PIERCE
Have you found an especially effective photographic technique? Know a great marketing or business strategy? Are you a whiz at photo manipulation? Share what you've learned and be a Super Monday Instructor.

PPA's Super Monday Photo Workshops are peer-led, live and local photography classes. And being an instructor can net you more than just goodwill! When you teach a Super Monday class, you build networks, rack up speaking experience, and you can earn up to four speaking merits toward a PPA degree!

How? Each class you teach (at least 6.5 hours long) is worth two merits...but did you know you can teach up to two classes? You simply teach the classes within the week before or after the official October 15 Super Monday date. (You'll need to submit two separate instructor applications, too.)

Now's your chance to earn those speaking merits more quickly. Get involved with Super Monday!
The call for instructors is now open for Super Monday Photo Workshops to be held on or around Monday, October 15, 2012. July 6 is the deadline to volunteer. We hope you will consider spending a day sharing your knowledge and experience by teaching a Super Monday class. Besides the experience and new networks you'll gain from speaking, you will earn two speaking merits toward a PPA degree.

If you would like additional information, read our Super Monday instructor FAQs.

If you're ready to sign up to be a Super Monday instructor now, click here.
brandt_headshot.JPGAna Brandt, of Anamaria Brandt Photography in Tustin, CA, has photographed hundreds of newborn babies and pregnant women in her area since going pro in 1999. In fact, she has become so recognized in her area for this type of work that her business has been steadily growing regardless of the economy.

"I believe that you can't be great at everything all of the time. To be successful, you need to know how to do something and do it well," Ana explains.

For her, that's pregnancy and newborn photography! If you want to learn how to add these specialties to your own business, be sure to attend her "The Art of Specializing in Pregnancy & Newborn" Super Monday class on May 14 in Tustin, CA.

Inspired by Her Past
Ana was fascinated by photography growing up. "As an adopted child with no photos ofbrandt1.JPG myself as a baby or of my birth family, I was always captivated by relationships caught on film," she says.  And she believes that eventually led her to specialize in pregnancy and newborn photography after attending photography school.

"I was so captivated by this 'stage' because I was never able to experience it with my biological mother--even in image form," Ana adds.  
denise_lee_headshot.jpgMarketing is one of those skills that all business owners need to have, learn or at least outsource. Denise Lee of Hope Haven Photography in Summerville, S.C., will help you learn marketing methods that have helped her business remain strong via her "Guerrilla Marketing for Photographers" Super Monday class in Summerville, S.C. on May 14, 2012.

Success Without Specializing
Interested in photography since she was a child, Lee first got the idea to turn her hobby into a business while shooting her daughter's equestrian events. "People began asking if they could purchase my photos and so it began," she says.

"Against most logic, I have not specialized. I feel this keeps my photography fresh and exciting," Lee adds. "I love learning new things and if I saw an amazing layout for a maternity session--but only did weddings--I would be so bummed."

And since going full time in 2005, she has established a wide client base partially thanks todenise_lee_1.jpg her unique marketing and advertising ideas.

Teaching Marketing Success to You

How effective are Lee's marketing and advertising ideas? Her business has survived a move to South Carolina without struggling to stay alive!

"Since I had such a strong business model, I was able to pick it up without really missing a beat," she says. Sound like something you'd like to cultivate in your own photography?

If you're ready to have an "I never thought of that..." moment when it comes to marketing, consider attending Lee's "Guerrilla Marketing for Photographers" Super Monday class on May 14th in Summerville, S.C.

After all, as Lee says, "Do something every day to help your business grow. Marketing opportunities are everywhere." Take advantage of your next opportunity on May 14!

denise_lee_3.jpgLearn more about Lee's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Denise Lee here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.

ALL IMAGES ©  HOPE HAVEN PHOTOGRAPHY
trull_headshot.JPGThe Big Apple is a pretty big city. And big cities often have lots of photographers in them! So how does Brandon W. Trull, M.Photog.Cr., of Harlowe Studios in New York City stand out? What is it that keeps his clients coming in?

Trull has been a professional photographer focusing on weddings, fashion and fine art photography for the past 12 years. He'll use this experience to show you some new and innovative ways of posing and lighting in his "Couture Portraiture" Super Monday class on May 14 in New York City.

Starting Out
Trull's love of photography began as a child. He distinctly remembers going to a baseball game when he was eight years old and using his father's camera to capture people in the audience.

"I was fascinated by how they interacted," Trull remembers of the experience. "When I foundtrull1.JPG out that I could actually do it as a profession, I knew what I was meant to do." And do it he did. By the time he was 18, Trull was photographing weddings for friends and family, and his business only grew from there.

Overcoming Challenges
Today, Trull still loves to photograph weddings, in addition to his work as a fashion and fine art photographer. "I think it's amazing that I am able to capture the best day of a bride and groom's life...and that they can look at those images years from now and be taken back to that day."

Like many photographers, though, Trull says his biggest challenge is differentiating himself from the competition: "When there are so many other photographers in your field, it is essential to make your images unique so that you can stand out." That's why he says it's so important to constantly better yourself and continue to evolve in your style.

Teaching You
If you want to see how Trull has developed his own unique style and succeeded in the large market of New York City, don't miss his "Couture Portraiture" Super Monday class on May 14.

trull2.JPG"We will be using different shooting techniques and posing styles to try and open the students up to a new way of thinking," says Trull about his class. "It's too easy in this industry to get comfortable in the day-to-day and use the same poses, same lighting and same locations...and lose the love for photography in the process!"

If you're ready to improve your creativity, this may be just the class for you.

Learn more about Trull's class and browse more Super Monday classes in more locations at http://www.ppa.com/education-events/sm_new.php. Read more about Brandon Trull here.

Super Monday is an educational program sponsored by PPA every spring and fall. These daylong, interactive workshops are conducted in locations around the country, allowing PPA members to earn merits for sharing their craft and enabling all photographers to learn new skills and develop professional networking contacts.


ALL IMAGES © BRANDON TRULL



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supermonday_slider_spring2012.jpgSuper Monday is peer-to-peer education at its very best--all-day photo workshops created by photographers, for photographers--and we're proud to help bring it to you. Not only are there chances to learn in your backyard, but the learning itself can go beyond what you might expect:

  • Ever wanted to try underwater photography? Experience it in Vermont.
  • Curious about night photography? See what you can capture in Illinois.
  • Want new, creative backgrounds with little investment? Learn how to create your own in Arizona.
And that doesn't even count the different lighting and posing techniques shared, how to get the best shots for pet, senior, wedding and child portrait clients, or how to better use your editing software. Point is, if you want to learn it, there's probably a Super Monday class on it!

So, go on--browse the class lists and register! www.ppa.com/supermonday

PPA members earn one service merit for paid attendance. Be sure to check the date of your preferred class, as some are held before or after the main May 14 date.
supermonday_slider_spring2012.jpgConnect and grow with your colleagues on May 14 during PPA's Super Monday Photo Workshops! This is peer-to-peer education at its very best--all-day learning sessions created by photographers, for photographers. Get ready to expand your skills and broaden your professional networks with classes near you like the following:

  • Secrets to better sales, powerful marketing & more.
  • How to photograph outdoors, at night, for model porfolios & in HDR.
  • Lighting tips to wow your clients whether in studio or out.
  • How to better use Adobe® Photoshop®, Lightroom® & more.
  • The business ABCs for portrait and wedding photographers.

Even better? You'll save $20 right now by registering before April 25! www.ppa.com/supermonday

PPA members earn one service merit for paid attendance. Be sure to check the date of your preferred class, as some are held before or after the main May 14 date.
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