Set your studio on the path to financial success! Join us for two free webinars to share the latest PPA Benchmark Survey results. They're free and for PPA members only, but you'll need to sign up early because space is limited.
- How to Measure Success: Key Findings from the New PPA Benchmark Survey (January 19, 12pm ET)
- What Can the Benchmark Tell You About Your Business? (January 27, 4pm ET)
You'll get answers to questions like the following:
- Why are some studios so much more profitable than others?
- How much of every dollar your studio brings in should you be spending to grow your business?
- How much should you expect to keep as bottom line profit?
- Should you stay in a home studio, or venture out into a retail space?
- What are the key financial strategies photographers should consider in a long-term plan?
- How can you effectively utilize credit and manage debt?
When it comes to how you measure success, money may be just one of many factors; however, if you can't maintain profitability, your artistry won't get you far. In order to succeed, particularly in today's highly competitive, fragmented and penny-pinching market conditions, you need a strong dose of business smarts to go with that unique style and passion that you bring to work every day.
PPA is the only organization that works with photographers to create benchmarks--standardized measurements--to help you set and achieve financial goals that will ensure the success of your business. The first study, measuring the performance of hundreds of studios and aggregating that information into profitability targets for all photographers was conducted in 2005. Utilizing the results of that survey, many photographers just like you have achieved results that are nothing short of amazing--they've cut costs, increased profitability and slashed debt.
Now, the results from the latest survey are in and they are eye-opening, plus we believe that the benchmarks will become even more critical in 2010, given the unpredictability of the economy.
And, that's just the beginning.
In 2010, PPA will be delivering a suite of tools to help you measure your current business and set goals to achieve your greatest success. Look for:
- A special Financial Benchmark survey class at Imaging USA
- The new PPA Business Handbook, included in member's editions of the January issue of Professional Photographer Magazine and available to members at Imaging USA
- Online templates and self-evaluation tools
- An in-depth webinar series to help you apply the benchmark learning to improve your own business
This information is only available from PPA and is an exclusive benefit for PPA members.
To register for the free webinars click here now.
For more information about the Benchmark Survey, The PPA Business Handbook and the Financial Benchmark online tools, visit our special Benchmark web page that goes live January 1st and watch for upcoming webinars, including:
- Meeting the Benchmark: Top-performing Retail Studios Tell Us How They Did It (January 25, 4pm ET)
- Meeting the Benchmark: Top-performing Home-based Studios Tell Us How They Did It (February 1, 4pm ET)
- Are You Really Ready for Retail Space? (February 22, 4pm ET)
P.S. Don't miss the Financial Benchmarks Survey workshop at Imaging USA. If you haven't already registered, you still have time! Visit www.imagingusa.org today.
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