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PPA Today: Ask the Experts: October 2014 Archives

Ask the Experts: October 2014 Archives

Here's your latest guest column from none other than Bridget Jackson, resident guru for all things numbers and profitability. Bridget is the manager of PPA Business (formerly known as SMS) and also a CPA. She's helped hundreds of photography studios owners be more profitable and will address some common questions each month. Heed her advice folks--this lady knows her stuff!

Do the Work...
By Bridget Jackson

Educating yourself is only half the battle. You have to actually roll up your sleeves and do the work. 

I'm not talking about taking pictures (although you have to do that too). I'm talking about coming up with the elements of a marketing plan, a sales strategy, a documented workflow and a financial management plan. 

That's right. It's not enough for you to just understand what they are. You need to have them well documented so you not only have a strategy to guide you, but so you can update those strategies based on your strengths and weaknesses. Successful studios assess what worked, what didn't work and what needs to be changed so they can continue to stay on a path to reach their goals. 


About this Archive

This page is a archive of entries in the Ask the Experts category from October 2014.

Ask the Experts: August 2014 is the previous archive.

Find recent content on the main index or look in the archives to find all content.

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