In the competitive world of professional photography, successful pros use every opportunity to separate themselves from the competition. Often, it's those small extra touches that demonstrate that you really care about your client's business, that you want to build a lasting relationship, and that you offer something different compared to every other studio on the block. To gather ideas for small touches that have worked, we queried PPA members Zach & Jody Gray, Marie Labbancz, M.Photog., Marianne Drenthe and Angela Weedon on what has been successful for their businesses.

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