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See The Difference Resources: Why Place a See The Difference Video On Your Website? - PPA Today

See The Difference Resources: Why Place a See The Difference Video On Your Website?

By Chris Homer

PPA's See The Difference® campaign is dedicated to helping PPA members show potential clients the value of hiring a professional photographer over a hobbyist or an amateur. To help photographers educate their clients, PPA continues to provide a whole host of resources, including downloadable videos that you can add to your website if you are with PPA. 

That's right! PPA photographers now have access to almost a dozen videos; some generic in scope to target any client, and some that showcase specific photography specialties, such as wedding, family, high school seniors and pets. These messaging videos are designed to appeal to consumers' emotions by showing them real clients who share their stories and talk about why it's so important to hire (and pay for) a professional photographer.

Find out why you should add one of these videos to your website below:

If you're a PPA member, grab the video for your needs and put it on your website or blog today! Be sure to check out the other See The Difference resources as well. There you will find customizable brochures, See The Difference logos, and side-by-side comparisons that can all help educate your clients. The more photographers we have share this kind of message, the stronger the stance of professional photographers, so start using the resources now. Remember that you've got to be a PPA member to access these resources, so join today!

About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on November 12, 2015 11:51 AM.

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