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See The Difference: Photographing High School Seniors - PPA Today

See The Difference: Photographing High School Seniors

By Chris Homer 

At PPA, we often hear that one of the biggest challenges facing professional photographers is the amount of competition out there from amateurs. It's important to educate your clients on the difference between a pro and an amateur, and why your likelihood of being happy with the results is so much higher if you hire a PPA photographer! 

PPA has a bunch of resources to help you  educate your clients. This high school seniors video is one of the latest additions to a library of resources PPA photographers can access to help market themselves and help clients and prospects alike to see the difference hiring a PPA photographer makes.  

In this video, real high school seniors explain what they are looking for in senior portraits and how hiring a professional photographer gave them great photographs. The video might help you win over parents that are unwilling to pay your rates!

That's right, when talking to prospective clients who are looking for options that go above what you'd expect from traditional high school year-book portraits, use this video; it will help you out. 

While you're at it, check out other See the Difference resources and videos. There are even instructions on how to embed the videos on your website! If you are a PPA photographer, log in and you can simply grab these videos and use them to help with your marketing!

About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on January 28, 2015 2:03 PM.

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