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New See The Difference® Pet Quiz & More! - PPA Today

New See The Difference® Pet Quiz & More!

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by James Yates
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Your client's four-legged best friend has a personality and style of their own. They know it by heart, but can they articulate it to others ... say, you, the photographer who will be shooting lasting pictures of their pet? PPA's See The Difference® resources include a fun, shareable quiz, "How is Your Pet's Personality Captured in Photos?" that can help steer them in that direction!

See The Difference is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating photographers. It was developed for professional photographers by professional photographers and those who are PPA members get access to these FREE marketing tools including shareable videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips/FAQs.
 
With the Pet Quiz, your clients can find out, for instance, if their dog is a "Diva" or "Down-to-Earth" and just looks that way. But "pet personality" isn't the only See The Difference® quiz for consumers to try out! You can share quizzes based on Family ("What's Your Family's Style?"), Wedding ("What's Your Bridal Style?"), and High School Seniors ("Will Your Senior Photo Capture the Real You?"). They're all designed to help promote PPA members' value as a professional and better serve their clients.
 
Go ahead and use these tools or share these quizzes because it is only by exposing consumers to professional grade work that they will learn to see the difference and value professional photography. For more information on how YOU can link to the See The Difference® quizzes from your website, visit PPA.com/SalesTools.





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This page contains a single entry by Professional Photographers of America (PPA) published on January 7, 2016 8:51 PM.

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