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In-Person Sales...or How to Increase Your Profitability - PPA Today

In-Person Sales...or How to Increase Your Profitability

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By Lisa Sharer

Selling a final product is what sets professional photographers like you apart from the shoot-and-burn amateurs or the low-price-ballers. In fact, Professional Photographer magazine recently released a case study on this topic.

Case Study: In-Person Sales and Print Products Saved These Studios, by Jeff Kent. Read the story to find out how three different photographers embraced the challenge of and, in the end, the profitability of implementing in-person sales with their clients. Each case is a clear example of how any photographer that is willing to put in the effort can make a full-time and highly profitable career out of their art. It just takes a little gusto (and in some cases just a little muscle), but it pays off!

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Now, with the inspiration of this article, check out the completely customizable brochures available to all PPA members. This tool will set you up with an easy guide for your clients. It includes tips, spaces for your best images, and a helpful pricing guide where you can start to show your value.

Not yet a PPA member? Well then, check out the See The Difference® program to learn more about how PPA helps photographers with marketing, in-person sales, and lots of other resources to be more profitable.




About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 16, 2017 12:00 PM.

PPA Discount--InterDrone Convention and Expo! was the previous entry in this blog.

Imaging USA 2018: Award + Degree Ceremony's NEW Night! is the next entry in this blog.

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