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How PPA (And Others) Helped Shape My Career and Can Help Shape Yours - PPA Today

How PPA (And Others) Helped Shape My Career and Can Help Shape Yours

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Editor's Note: Renowned Photographer Anne Geddes AnneGeddes_headshot1.jpg

We are very excited to share with you that PPA has teamed up with world-renowned photographer and PPA lifetime member Anne Geddes. Anne is adding her voice to PPA's See The Difference campaigns and will help all of us showcase the value of professional photography to prospects and clients. 
Over this last decade, point-and-shoot high-end technology and other forms of non-professional photography have muddied our industry, lowering the bar and the mass' perception of what is acceptable in terms of quality and professional service.

At PPA we have been working on developing the See The Difference campaign to (1) provide PPA photographers with sales tools and arguments to stand out from the ocean of photographers, and (2) to get consumers to grasp the difference and worth professional photographers make and why the investment should be a no brainer. 

Who's Anne Geddes?

"Only" one of the most famous child and newborn photographers ever! Her career highlights include an Oprah-featured coffee table book "Down in the Garden" that rose to become a New York Times Best Seller, a series of greeting cards sold internationally, a best-selling annual calendar now in the 25th continuous edition, and an extensive, acclaimed photography series and collection of books featuring third-world children facing extreme health problems and needs as part of her various roles as a global ambassador, advocate and volunteer for the United Nations and March of Dimes. 

Anne sent over the short blog post below, reflecting on her career and sharing her excitement to now  being even more involved with PPA.

How PPA (And Others) Helped Shape My Career and Can Help Shape Yours
By Anne Geddes

Many of you might not know this, but I didn't pick up a camera until I was 25 years old. I grew up in the far north of Australia and in the small country schools I attended there were no photography courses. But I've always loved the concept of being able to capture forever, a single moment in time (isn't that why we're all photographers?) and I was particularly drawn to images of people. 

In my teens and early 20s I subscribed to Life magazine when it was in its heyday, and marveled at the way complete stories could be told purely with the use of imagery. I began my career as many others do, photographing families (and in particular, children) on location in their homes and gardens, but it wasn't until I first walked in to a photographic studio that my personal style began to take shape. My 10 years of private portrait commissions were invaluable, as by trial and error, I gradually learned how differently children react at various ages. 
As any photographer knows, it's difficult at the best of times to connect with a child who considers you a stranger. And to engage quickly and instinctively with them in order to create images that they and their families will treasure forever, puts an enormous extra pressure on that connection.  

During those portraiture years, I was based in Auckland, New Zealand. Joining the New Zealand Institute of Professional Photography was one of my first moves, and mixing with my peers and entering the annual print judging competition was instrumental in motivating me to continually hone my craft and develop my business model. Being a member also provided me with the support of the organization, which I found to be invaluable. Today I am the proud Patron of the NZIPP.

Here in the United States, where I now live, I have been a member of PPA since 1997, and the resources PPA provides photographers today are even more comprehensive. I can't help but think that if more photographers fully utilized all that's available to them through membership of the organization (peer support, competitions, fellowship, conferences, etc.) both their own careers and the photography profession as a whole would be even more robust.

It's an honor to be involved with these campaigns and help speak to the value of true, professional photography. PPA provides the credibility, resources and peer connections that are invaluable to photographers. The association has helped me so much throughout my career and I encourage every photographer to join.

Soon you will start seeing a few pieces from PPA with Anne Geddes! In the meantime, check out the available See The Difference resources, specialty pages and videos. PPA photographers can use these sales and marketing tools and do your part in educating clients and prospects on why they should hire you! The more people share this message and show consumers the difference professional photographers make, the better for the entire industry! Be sure to be part of the solution and Be More Involved.

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 24, 2015 11:55 AM.

Integrated Social Media, Using Scale in Landscapes and Never Overexpose a Photo Again: Our Top Ten Blog Posts of August 14 - 20 was the previous entry in this blog.

Pet Photography Tips and Tricks is the next entry in this blog.

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