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Why Fit In When You Were Born to Stand Out? - PPA Today

Why Fit In When You Were Born to Stand Out?

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By Tristin Vaccaro

While finding your niche is more important than ever, it's differentiating yourself in the sea of sameness that really matters. Start by asking yourself questions from your clients' point of view, questions like, "Why should I choose you?" and, "Why should I come back to you?" Once you can effectively answer those questions, you can effectively deliver your message of what makes YOU different!

Read "You Can't Compete Without Being Unique" by Jeffrey Shaw, Cr.Photog., on PPmag.com to gain some sound advice on capitalizing on your distinct perspective.

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 12, 2016 10:29 AM.

Copyright Reform Is Coming, The Year In Photos and Imaging USA Ceremonies: Top 10 Blog Posts for December 5 - 9 was the previous entry in this blog.

Grab Your Free Imaging USA Expo Pass! is the next entry in this blog.

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