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Using SWOT Analysis to Guide Your Business - PPA Today

Using SWOT Analysis to Guide Your Business

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by Mayo Lawal

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Formally a business professional, photographer Eden Bao found SWOT (strengths, weaknesses, opportunities, and threats) analysis has been invaluable for making good strategic decisions in her photography career. 

"You can't just put a commercial or ad out there," says Eden. "Everything works together: your website, social media, search engines, getting referrals, and working on word of mouth. They're all elements of an overall marketing strategy." 

Find out how Eden achieves success with the analytical approach in Maternity Photographer Uses SWOT Analysis to Guide Business.



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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 19, 2017 1:45 PM.

Imaging USA Speaker Spotlight On... Christie Newell! was the previous entry in this blog.

Time's Running Out to Win a Free All-Access pass to Imaging USA 2018! is the next entry in this blog.

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