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In-Person Sales Rocketed This Photographer's Studio to Success - Learn From Her! - PPA Today

In-Person Sales Rocketed This Photographer's Studio to Success - Learn From Her!

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By Bethany Clark

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Consumers want to play it safe. However, playing it safe may not be so safe. Most consumers aren't aware of the impermanence of digital files, which aren't archival, are subject to becoming unreadable due to evolving technology, and eventually become corrupt. Furthermore, simply delivering a set of digital files leaves the artistic process unfinished and prevents the photographer from offering a full-service experience.

For these reasons and more, Kelleher switched to in-person sales early on. Almost immediately, the change resulted in her sales average growing from $350 to $1,800. Perhaps more importantly, it allowed her to build the upscale, boutique-style studio she wanted.

Read her 8 tried and true steps to mastering in-person sales in "An In-Person Sales Road Map for Photographers", in Professional Photographer magazine. 

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This page contains a single entry by Professional Photographers of America (PPA) published on October 3, 2017 1:25 PM.

A Rising Tide Sails All Ships: An Imaging USA Experience was the previous entry in this blog.

FREE PhotoVision Video: Simplified Location Lighting is the next entry in this blog.

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