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How to Sell Infrared Photography to Wedding and Portrait Clients - PPA Today

How to Sell Infrared Photography to Wedding and Portrait Clients

By Chris Homer

Back in the days of film, infrared photography was a complicated undertaking that was rarely used outside of scientific and fine art applications. Today, photographers looking to offer something unusual to clients might find this alternative process an appealing option.

Laurie Klein is one photographer who's demonstrated the power of differentiation through infrared. "I've made most of the money in my career with infrared photography," she notes. And she says others can do the same.

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on May 23, 2017 8:59 AM.

What's New On PhotoVision? Marketing to Women, Products That Sell and More! was the previous entry in this blog.

New Changes in the Copyright Office: Bulk-Submission Pilot Program May Impact Photographers is the next entry in this blog.

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