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How In-Person Sales Can Save a Studio - PPA Today

How In-Person Sales Can Save a Studio

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By Chris Homer

Kate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed
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 their own families as amateurs, then grew into professionals by working at improving their images. And yet these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. The turning point for all three photographers came with the introduction of in-person sales and strategic pricing. Their stories are similar, but their experiences are unique, and each has lessons to share with other photographers struggling to distinguish themselves in a field where distinction is hard earned.

Read how these photographers found success with In-Person sales in "Case study: In-person sales and print products saved these studios" on PPmag.com.  


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 30, 2017 2:39 PM.

You're a Photographer - You're Worth More was the previous entry in this blog.

URGENT: Texas Drone Photographer Update is the next entry in this blog.

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