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PPA Today: Professional Photographer Magazine Archives

Recently in Professional Photographer Magazine Category

By Chris Homer

Running a small photography business is tough, and you're bound to make mistakes. But
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 here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018.

Check out Ryan's advice on PPMag.com. 















ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

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Travel photographer David Lazar has spent the past 14 years capturing the beauty of cultural diversity, and he's loving every bit of it. His journey began with a desire to explore the lifestyles of people around the globe.  

"I felt a real connection to cultural portrait photos with people in them people in other cultures and countries that had interesting clothes and a different way of life," he said.

 Read about David Lazar's amazing journey on Professional Photographer Magazine at ppmag.com.


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Senior-portrait photographer (and upcoming Imaging USA speaker!) Howie McCormick has become West Virginia's most sought-after high-school portrait artist, thanks to the risks he has taken and the creativity he infuses into his shoots. 

Howie believes you can be successful in this market, too, and he's compiled a list of 15 ways to stand apart from the crowd and corner the market in your area. Professional Photographer magazine's Jeff Kent reveals all these secrets in his piece on McCormick. 


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By Bethany Clark

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Five years ago, Jeff Roffman held his first Santa Day at his Atlanta photography studio. It was a modest event with about 15 sessions. Almost every kid cried.

But unbeknownst to him, that event turned out to be a hit and created a ravenous client base for more photography sessions with Santa. After adding many more props, features, and even a cookie decorating station, this seasonal event brings the North Pole to the middle of Georgia - producing a big boost to Roffman's bottom line.

"We're not just selling the photography; we're selling the experience," says Roffman. "This is a judgment-free zone where kids can be kids. If a kid has a meltdown on Santa's lap, that's OK. The parents can all share a laugh and not be embarrassed. We are all parents here, and we're in this together."

Read more about this merry project at '"Disastrous" Santa Sessions A Hit With Clients' on PPmag.com. 

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By Bethany Clark

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Professional Photographer magazine has a great giveaway prize this month: a Sigma lens valued at $899! 

This state-of-the-art Sigma 35mm f/1.4 Art lens is designed for full-frame cameras, though it can also be used with APS-C sensors. It features a hypersonic motor and inner focusing system, and is available in Canon, Nikon, Pentax, Sigma, and Sony A-Mount.

Enter to win at PPmag.com/Win by November 30th, 2017. And remember, there's a giveaway every month on Professional Photographer magazine's website, so be sure to bookmark it and enter each month!

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By Chris Homer

Jim Dukes knows struggle. Working as an explosive ordnance disposal contractor and
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 emergency responder, he sustained five traumatic brain injuries, the last of which left him learn how to walk, read, write, and talk again. 

"The analytical side of my brain really stopped working correctly," Dukes says, "but the creative side started to blossom." Though he still suffers as a result of his injuries, Dukes has made a new career in photography, running JJD Photo 2 Art in Charlotte, North Carolina. 

Dukes' experience drew him to photographing disabled veterans at athletic events. Read all about the impact it's had on his business and photography in "Photographer Documents Disabled Vets' Athletic Prowess" on PPmag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

In-Person sales can be a huge boost to your photography business if done correctly,
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 especially when you're aware of the most common pitfalls and how to avoid them.

Check out "3 In-Person Sales Mistakes You Don't Have to Make" on PPMag.com to learn some common mistakes photographers make when doing in-person sales. 

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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The small-claims copyright bill we've been waiting for has dropped! Rep. Hakeem Jeffries of NY and Rep. Tom Marino of PA have introduced the Copyright Alternative in Small Claims Act and, once passed, it could save photographers thousands of dollars. 

Professional Photographer magazine has an update, including a handy video for you to share. In it, you'll learn WHY "small claims" is such an important issue. You can even contact your Congressperson right from the page and ask them to co-sponsor in less than a minute!


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By Bethany Clark

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Consumers want to play it safe. However, playing it safe may not be so safe. Most consumers aren't aware of the impermanence of digital files, which aren't archival, are subject to becoming unreadable due to evolving technology, and eventually become corrupt. Furthermore, simply delivering a set of digital files leaves the artistic process unfinished and prevents the photographer from offering a full-service experience.

For these reasons and more, Kelleher switched to in-person sales early on. Almost immediately, the change resulted in her sales average growing from $350 to $1,800. Perhaps more importantly, it allowed her to build the upscale, boutique-style studio she wanted.

Read her 8 tried and true steps to mastering in-person sales in "An In-Person Sales Road Map for Photographers", in Professional Photographer magazine. 

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by Mayo Lawal

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Lindsay Betz, the studio manager for Jonathan Betz Photography, believes there's no reason red ink has to be part of the plan for cultivating a photography business.

"I would argue that photography does not require debt," she says. "You can grow into your business and take on more as your cash flow allows. That allows you to build a much more solid foundation for your business."

The successful photographer and entrepreneur shares how she was able to achieve debt-free business and how you can do it, too.

Read 10 Tips for Growing a Debt-Free Photo Business and be inspired by Lindsay's story on ppmag.com.


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