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PPA Today: Professional Photographer Magazine Archives

Recently in Professional Photographer Magazine Category

By Chris Homer

In-Person sales can be a huge boost to your photography business if done correctly,
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 especially when you're aware of the most common pitfalls and how to avoid them.

Check out "3 In-Person Sales Mistakes You Don't Have to Make" on PPMag.com to learn some common mistakes photographers make when doing in-person sales. 

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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The small-claims copyright bill we've been waiting for has dropped! Rep. Hakeem Jeffries of NY and Rep. Tom Marino of PA have introduced the Copyright Alternative in Small Claims Act and, once passed, it could save photographers thousands of dollars. 

Professional Photographer magazine has an update, including a handy video for you to share. In it, you'll learn WHY "small claims" is such an important issue. You can even contact your Congressperson right from the page and ask them to co-sponsor in less than a minute!


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By Bethany Clark

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Consumers want to play it safe. However, playing it safe may not be so safe. Most consumers aren't aware of the impermanence of digital files, which aren't archival, are subject to becoming unreadable due to evolving technology, and eventually become corrupt. Furthermore, simply delivering a set of digital files leaves the artistic process unfinished and prevents the photographer from offering a full-service experience.

For these reasons and more, Kelleher switched to in-person sales early on. Almost immediately, the change resulted in her sales average growing from $350 to $1,800. Perhaps more importantly, it allowed her to build the upscale, boutique-style studio she wanted.

Read her 8 tried and true steps to mastering in-person sales in "An In-Person Sales Road Map for Photographers", in Professional Photographer magazine. 

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by Mayo Lawal

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Lindsay Betz, the studio manager for Jonathan Betz Photography, believes there's no reason red ink has to be part of the plan for cultivating a photography business.

"I would argue that photography does not require debt," she says. "You can grow into your business and take on more as your cash flow allows. That allows you to build a much more solid foundation for your business."

The successful photographer and entrepreneur shares how she was able to achieve debt-free business and how you can do it, too.

Read 10 Tips for Growing a Debt-Free Photo Business and be inspired by Lindsay's story on ppmag.com.


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by Mayo Lawal

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Formally a business professional, photographer Eden Bao found SWOT (strengths, weaknesses, opportunities, and threats) analysis has been invaluable for making good strategic decisions in her photography career. 

"You can't just put a commercial or ad out there," says Eden. "Everything works together: your website, social media, search engines, getting referrals, and working on word of mouth. They're all elements of an overall marketing strategy." 

Find out how Eden achieves success with the analytical approach in Maternity Photographer Uses SWOT Analysis to Guide Business.



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by James Yates
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Professional Photographer magazine prides itself on producing amazing content from guest writers who have their fingers on the pulse of the photography business. 

Imaging USA always presents photographers like you with the best speakers holding workshops on the most important topics to your business. 

Isn't it nice when these two resources merge? Just last week, we pointed you to an article on marketing from Imaging USA speaker, Teri Fode. Last week's other featured speaker, Rob Greer, also has a piece up on PPMag.com and this one tackles the topic of SEO (Search Engine Optimization)!

Don't think SEO means anything to you and your business? It does.  The act of maximizing a website's visibility for search engines has evolved into one of the most important pursuits for any business with a presence on the web. Rob Greer is an SEO guru and, in this helpful and fun article, he walks you through four steps that will help you narrow your target and attract the right eyes to your website. 

Learn more in "What Photographers Need to Know About SEO" on PPMag.com today!


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By Chris Homer

Overwhelming. It's a word Sacramento-based photographer and much-in-demand marketing
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 consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering. After building a successful senior portrait business over the past 10 years, Fode discovered she was frequently being asked for help by photographers who admired her marketing prowess.

Read advice from Fode on branding and how to market your photography in "Stay on Script: Marketing Do's and Don'ts for Photographers" on PPmag.com

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Kate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed
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 their own families as amateurs, then grew into professionals by working at improving their images. And yet these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. The turning point for all three photographers came with the introduction of in-person sales and strategic pricing. Their stories are similar, but their experiences are unique, and each has lessons to share with other photographers struggling to distinguish themselves in a field where distinction is hard earned.

Read how these photographers found success with In-Person sales in "Case study: In-person sales and print products saved these studios" on PPmag.com.  


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Mayo Lawal

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Best-selling wildlife photographer David Yarrow has spent a significant part of his life in exotic locations capturing nature at its fiercest.

"I spent nearly 29 hours over more than a week lying in the bottom of a boat off Cape Town hoping to get a shot of a shark feeding on a seal in False Bay," says Yarrow of one such adventure. "I was very specific about what I wanted. It had to be sharp; it had to be perfectly composed."

Read more about Yarrow's adventures in "Wildlife Photography From The Ground Up," on ppmag.com

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Mayo Lawal

When you have a youthful, self-conscious client aiming to make a memory as they move from one phase of life to another, you want to ensure you capture their uniqueness.

Maria Moore, M.Photog., CPP, has found success by making high school seniors' sessions as unique as the photographs she captures. 

"I believe that the senior session should not be just a portrait session, " Moore says. "We try to create an environment that will be something they remember way beyond their portraits." 

Read about Moore's amazing strategies in "Senior Portraiture: The Experience is Everything" on ppmag.com.

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