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PPA Today: Professional Photographer Magazine Archives

Recently in Professional Photographer Magazine Category

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Kelly Tunney has developed a reputation as one of Australia's premier wedding photographers. Now she can let others in on the tips and tricks she learned along the way. Throughout her 20-year journey, Kelly has watched many things change and she's taken note of the many things that haven't. All the while, what makes a business successful includes 
  • pushing boundaries
  • finding the right clients
  • customizing the experience
  • making it all worth it 
Read more about Kelly Tunney in this month's profile on Professional Photographer.  

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By Chris Homer

Corporate giants like Nike and McDonald's use style guides to communicate their brand
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 identity, but it's just as important for a business of any size to have rules that help communicate its DNA. A branding style guide should serve as the bible for how your company behaves in attitude and action, as well as how it looks visually through logos, colors, and typefaces. 

One great thing about being an entrepreneur is that it's your business and you make the rules. So the style guide you create can be as detailed or simple as you want it to be. Check out key elements to include in your branding style guide in "How to Create a Branding Style Guide" on PPmag.com. 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Bethany Clark

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About four years ago, Nate Peterson re-crafted his senior portrait program to provide an all-inclusive experience designed to document this important chapter in each subject' life. 

Dubbed "the Grand Experience", Peterson's plan includes a three-hour session, full hair and makeup, and a custom-designed senior album for one price: a grand. Included in the $1,000 fee are events and an incentive program.

Peterson immediately found that the Grand Experience pre-qualifies clients while boosting sales. Instead of photographing on spec and hoping clients would reward his efforts with big purchases, Peterson is selling the full program up front while leaving the door open for additional sales. 

Learn more about the program in this Professional Photographer magazine article "One Grand Plan: Selling a Senior Portrait Package Up Front" on PPmag.com!

20181-3378-4_1050_517_75_41b95868067da707_s.jpgAt this year's Imaging USA in Nashville, Ben Shirk took home the ultimate prize at the Grand Imaging Awards for his portrait image, "Till Death Do Us Part". 

Shirk has spent years developing and honing his recognizable style. Today he runs a successful photo business in a 3,300-square-foot studio in Wilton, Iowa. He's been featured on ESPN, NBC News, and in USA Today as an authority on high school athletic portraits.

"I definitely gear a lot of what I do toward athletes," Shirk says, "and I think others are realizing there's potential in photographing athletes. ... The digital side is definitely helping photographers realize the sky's the limit."

Learn more about Ben and his big win here on Professional Photographer magazine. 
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Photography can give a whole new meaning to even a familiar subject.

Commercial Photographer Mikkel Jul Hvilshoj's creative and exceptional images capture dishes in a new light.

Go behind the scenes with Mikkel, as he explains how he achieved these unique images on Professional Photographer.






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by Mayo Lawal

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More than 100 captures are required to create one deep-space image, says Chris Garner,Cr.Photog., CPP, an astrophotographer who captures the beauty of celestial bodies in tremendous detail.  

Find out how Garner makes his stunning images in Professional Photographer.


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20181-7026-3__large_495_600_75_5080fc2946499d98.jpgIt's almost time for Awards Night at Imaging USA! It all goes down January 15, 2018 at the Gaylord Opryland Resort in Nashville, Tennessee and you can be there, of course. 

This year's crop of images and artists really takes things to another level. You have to check out all the amazing images on PPmag.com's Gallery of 2018 Diamond Photographers. Earning a Diamond in the International Photographic Competition means that all four of a photographer's images submitted into competition earned a spot in the coveted PPA Loan Collection. 

Lose yourself in these works of art and then snap out of it and be sure to register for Imaging USA! If you can't swing the cost this year, you can view the amazing Loan Collection for FREE at the Imaging EXPO. Register for a FREE EXPO PASS now! 


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If your studio only sells digital products, it can be far more difficult to run a financially-sustainable business than studios that also sell printed products. There is no denying it: prints lead to profits, and for that reason alone all professional photographers should look into selling prints.

For most pro photographers, creating images is the easy part; selling is where many struggle. Fortunately, there is a formula for success, and it's easier than you think. By focusing on a few key elements that Trish Logan, Cr.Photog., explains in her article "Don't Despair. You Can Sell Prints", you will learn that you can indeed sell prints, and develop the mindset of a successful print artist. Read all about it in on PPmag.com

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By Chris Homer

It's dirty work, and there's nothing to smile about. Such is portrait-making truth for Pete Rezac,
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 M.Photog.Cr., CPP, whose black-and-white fine art images of children follow a recipe: Get them dirty, tell them not to smile, and aim for authenticity. "That word 'authentic' resonates in everything I do," says the Reno, Nevada-based photographer.

Read all about Pete's child portraiture in "Authentic Child Portraiture, Dirt and All" on PPmag.com. Pete will also be sharing his knowledge at Imaging USA 2018, during his "Black-and-White Children's Character Portraits" session. Register for Imaging USA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

Running a small photography business is tough, and you're bound to make mistakes. But
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 here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018.

Check out Ryan's advice on PPMag.com. 















ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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