Tana LeMay, owner of Wild Sorbet Frame & Design, is extremely excited about the line extension. "Since we started Wild Sorbet seven years ago, our customers - professional photographers all over the world - have been asking us if we have any smaller frames, ready for table-top display, in our line. Our answer was always the same. We focus on larger, custom frames, perfect for wall display. At long last, we now have the affirmative answer they've been hoping to hear."
This directional change did not come easily for LeMay. While demand was high for smaller frames that coordinated with the beautiful, handcrafted styles and wide array of colors - now 150-plus - of Wild Sorbet, until recently LeMay had steadfastly refused to stretch beyond the boundaries of her company's mission to only sell custom-made, wall display frames exclusively to photographers.
However, when colleague Kerry DeLay McCane approached her with a fresh line of tabletop and ready-to-hang frames that clearly complement her own frames, she recognized the possibilities. "Photographers have been asking for this for so long," says LeMay, "and finally, we've found a line of quality, less expensive, smaller frames that integrate beautifully with Wild Sorbet."
Willowfly's signature frame and ledge collections will soon be available alongside Wild Sorbet frames through professional photographers' studios and a very limited number of carefully selected, boutique retailers. "You won't find Willowfly frames at Target, K-mart or even Dillard's," says Kerry DeLay McCane, LeMay's new partner.
"The unusual colors and shapes of our Willowfly frames," she continues, "are designed to coordinate with the imaginative displays and awe-inspiring response that Wild Sorbet frames already generate in photographer's galleries around the world. It's a perfect fit."