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The "New" Animoto Announced - PPA Today

The "New" Animoto Announced

Online video creation service Animoto has announced that it is launching a significantly enhanced version of the popular service for photographers. Now even easier to use, the new Animoto utilizes a brand new render engine allowing for the creation of 720p HD videos and 10x faster video rendering. Also announced today is a completely redesigned Web site ( designed for a smoother video creation and distribution experience.

"All of these new features and enhancements announced today are a continuation of our efforts to provide photographers with a high-end video creation tool unrivaled in ease of use," commented Brad Jefferson, CEO and Co-founder of Animoto.  "Our photography focus really took off last year with the creation of eight new video styles designed in collaboration with professional photographers. 2011 will see continued expansion of our Pro product and as always, professional photographers will play a major role in product development."

Key Features of the New Animoto

Thanks to a new render engine, Animoto now features 360p web-quality videos, 720p HD video upgrades, and 10x faster video rendering. Starting today, the Animoto render engine is moving from CPU (central processing unit) to GPU (graphics processing unit) - the same ultra-powerful graphics processors used in motion pictures and gaming. With as an early investor, Animoto became a poster child for cloud computing on CPU. Now, Animoto is one of the first companies to build around Amazon's GPU-driven cloud.
Animoto's 720p HD-quality video and 360p web-quality video will initially only be available on the most popular video style, the Animoto Original, but will soon be available across all video styles over the coming months. The new 720p HD-quality video represents a substantial improvement over a previous highest quality output of 480p (DVD-quality). Pro account users can create unlimited HD and DVD-quality videos at no extra cost.

In addition, Animoto's Web site ( has been completely redesigned to offer users improved functionality. Its first major redesign since its launch in 2007, this sleek makeover makes it easier for new users to find the right product, and learn about the features they care the most about. The redesign also includes an aesthetic redesign of the video creation interface, and the addition of numerous back-end features that will make Animoto even easier to use

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on February 10, 2011 4:20 PM.

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