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Black River Imaging's Cascade Software Energizes Photographer Album Sales with Virtual Preview - PPA Today

Black River Imaging's Cascade Software Energizes Photographer Album Sales with Virtual Preview

Black River Imaging, known for their beautiful lineup of wedding albums and books, leads the photography industry with a revolutionary new ordering software called Cascade. As photographers build their album, they preview a real-time virtual version which reduces order errors and saves design time. And now, a 3-D preview of the completed album can be easily shared via Facebook, blog or website. Hands-on demos of Cascade's 3-D "Publish Preview" will be shown at Imaging USA in booth #307 at the Ernest N. Morial Convention Center from January 15-17, 2012.

At its core, Cascade's virtual interface allows the photographer to build and flip through an album or book in 3-D. The user can visualize the cover colors, textures and inside pages of a book as it is designed. Photographers can drag and drop album layouts they have created on their own, or have the ability to create on the fly with a large library of select layouts for the perfect fit.
Upon completing an album, the photographer selects Cascade's Publish Preview option. With one click, a 3-D preview downloads to the photographer's desktop as a standalone version or for use on her website. Alternatively, photographers who promote themselves via a blog or Facebook, click embeddable code for their blog site or click a Facebook "share" button. In each instance, a 3-D album preview with optional royalty-free Triple Scoop Music appears on their website, blog or Facebook wall. 
"Second only to holding an album in your hands, Publish Preview allows photographers to wow potential clients with a virtual version," said Brandon Hedgpeth, Marketing Director of Black River Imaging. "One wedding photographer raved that Publish Preview is so effective, his clients immediately go quiet and then ask which package will get them the album."

Simply put, Cascade from Black River Imaging is a high powered tool, created to help photographers differentiate themselves with easy album ordering and online marketing options.
Black River Imaging has been serving professional photographers for over 40 years, offering photo albums and wall prints, as well as novelty and sports products. Live chat and friendly customer service is available Monday through Friday, 8:00am-10:00pm CST on its website,, or by phone at 1-888-321-4665.

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This page contains a single entry by Professional Photographers of America (PPA) published on January 6, 2012 3:06 PM.

Gina Alexander Photo Handbags to Offer Imaging USA Show Special & Pre-Imaging USA Show Special was the previous entry in this blog.

Westcott to Exhibit at Imaging USA in New Orleans is the next entry in this blog.

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