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A2Z Keywording Launches Keyword Perfectâ„¢ 2.0 Image Tagging Studio - PPA Today

A2Z Keywording Launches Keyword Perfectâ„¢ 2.0 Image Tagging Studio

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A2Z Keywording, specialists in the practice of professional image keywording, has announced the launch of Keyword Perfectâ„¢ 2.0, a highly efficient sales tool that enables photographers, stock photo agencies, archivists and other imaging professionals to tag their photo libraries using a comprehensive dictionary of searchable keywords, ensuring that their images are as accessible as possible to potential buyers.  First developed as the in-house engine around A2Z Keywording's successful keywording service, Keyword Perfect is now available to pro photographers as a means to quickly input relevant tags and, with a minimum of keystrokes, generate dozens of associated keywords that make their work more likely to be identified by image buyers and stock agencies.

With an easily mastered user interface running on top of a powerful platform that includes A2Z Keywording's proprietary keyword dictionary and thesaurus, Keyword Perfect imports digital images into its workspace and displays them in a convenient filmstrip pane. Users can then keyword each image by selecting any number of pre-defined and/or user-generated tags, representing not only the image's physical contents, but also its less tangible elements such as time of day, photo style, concept, emotion and activity.  The keyword engine then reads each assigned tag and adds a number of logically associated keywords, eliminating significant input time while ensuring that the images are thoroughly and accurately identifiable to discerning image buyers. 
"After all the time, effort, and emotion that goes into creating great images, properly editing them and preparing them for the market, photographers still need to ensure that their images will be seen by potential buyers, regardless of how broad or specific a search those buyers might conduct," said Alexander Zane, president of A2Z Keywording.  "The only way to ensure maximum success is to tag each image comprehensively, but no photographer wants to spend precious hours manually keywording or fumbling with a dictionary and thesaurus.  With Keyword Perfect, we took the system we used to produce accurate keyword matrices for as many as 200,000 images per year and made it available to everyone.  We're confident that the results will be a true revelation to both veteran photographers and those new to image tagging."      

As more photographers make their work available to image buyers and additional content floods the marketplace, it is absolutely vital to properly keyword images to ensure they are searchable by the most appropriate audience.  To increase the accuracy of Keyword Perfect, A2Z Keywording developed a powerful set of automated checks that guide users through a structured review of their work to catch oversights or inconsistencies.  This feature, comprising more than 300 individual checks, helps avoid the human errors that are common in manual keywording.  And since Keyword Perfect manages keywords in a central dictionary and reviews all work in a structured process, it delivers an unsurpassed level of consistency.

"A2Z Keywording has long provided a critical service to stock houses like ours by keywording large batches of images quickly and accurately, and I admit that I've been somewhat envious of their capabilities in the past," said Monika Mosch, managing director of the stock agency goZOOMA.  "With Keyword Perfect, anyone who relies on high keyword quality can achieve professional results in less than half the time it would take to input manually.  The software is powerful, yet easy to work with; clearly A2Z Keywording has honed this product to meet the specific requirements of both photographers and image consumers who search through large volumes of stock images."

Pricing, Availability and System Requirements

Starting today, Keyword Perfect is available for purchase at www.keywordperfect.com at a list price of $249.00. A special introductory launch price of $199.00 is available through Dec. 31, 2010 and a free trial version is available.

PC Requirements: Windows XP, Windows Vista recommends utilizing a quad-core processor. Minimum 2 GB RAM, recommended 3 GB.
Apple Requirements: Intel Macintosh 2.5 GHz dual core CPU with 2GB minimum RAM (4GB is recommended) running Mac OS 10.5.x (Leopard).
Minimum 15-inch monitor. 


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This page contains a single entry by Professional Photographers of America (PPA) published on October 18, 2010 6:10 PM.

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