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Photography is best enjoyed in Print. You know that, but do your clients? Are you struggling with exactly how to explain the process of print photography to clients? Here are a few ways you can show them why the efforts and services of this art form can't be matched.

  1. Thumbnail image for book 1080x1080.jpgChoose the Right Printing Material and Product Treatment
    Determining the type of printing material, as well as the kind of product treatment needed for a client's image, is crucial to the quality of the final product.  The quality of the material used will determine the image's lifespan. It's up to you as a professional to encourage them to use a paper that will last a lifetime.
  2. Frame Their Photograph so it Enhances Their Image
    Any professional photographer knows framing does not fall under "a walk in the park." Remind clients that you're trained to do this. And remember: You're offering them quality service that they can only experience when they hire an expert like you. The rich conversations between you and your client will help you produce every fine detail they hope for, the perfect encasing for their image, the best frame to fit with their home décor. You have the knowledge to guide your client through the purchasing decision, and you can help give them a great experience by prepping and showcasing the best frames for their image.
  3. Package and Deliver with Care
    Taking the time out of your day to package your client's photograph is a small gesture that will go a long way. They know you care about the image, but you personally packaging their photograph and delivering it to them yourself will signify, "Wow, they care about me." Speaking of which, whenever you have the choice and resources for shipping versus personal delivery, always go with the latter because quality customer service only enriches the entire customer experience. Going the extra mile acts as the icing on the cake. It further solidifies your relationship, and that mutual feeling of gratitude will last long after the project is complete. Clients will never have this kind of experience - namely a considerate, human touch to their customer service - if they simply stick with digital. Show them why they'll want to partner with you a second, third, twentieth time.
  4. Hang It Up Professionally, and Play Up "The Reveal"
    People are always eager for the reveal, and you can make it a very special occasion by hand-placing the image for your clients. Because mounting and hanging for visual impact is second nature to you, they can relax while you place the piece in an agreed-upon space. After you secure the image with utmost precision, everyone's favorite moment finally arrives: the long-awaited reveal! Ask your clients to close their eyes. As you guide them into the room, you let them take a breath, and once you finally give the "okay," that first heartwarming gasp happens. When it does, the realization hits them: "This was so worth it." They know one of their most cherished moments has become immortalized for generations to enjoy every single day.  

That's what you strive for, and that's what sticks in your client's mind. No matter how you chose to take your clients through the reveal, take advantage of this highly-touching moment to make it even more special, and tie it to your brand and your service.

In the end, it's always the client's experience that will set you apart as a professional print photographer. See the bliss that falls on your clients' faces when they are able to see their story come to life. They will feel the caring and consideration because you took their priceless moment as seriously as they did. Each and every meticulous step of creating beautiful print photography can't help but proclaim a valuable truth: There is no substitute for excellent, customized service from a pro. People don't become repeat clients simply because of the products... they come back because of the experience!

When it comes to professionally printing photography, people tend to focus on the end result and rarely the process. But if you can show them you hold their satisfaction as the highest priority, they will not only cherish your art in a timeless format but will also cherish your efforts, too. To learn more about print photography and to find resources that can help you market and sell your prints, visit Printmovement.org.


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By Lisa Sharer

Just picture it. You're a young, excited kid. You're getting ready to dig up a time capsule that was placed underground a decade before you. You're excited to pop that bad boy open and go to town reading the letters, pulling out pictures, and toying with any other goodies you might find inside.

So you get out your shovel, you move that rock, and you start to dig. You feel a hard spot in the ground and you fall to your knees and start scooping out handfuls of dirt. You pull up a box, you tear it open, and you find this:

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No personal hand-written notes, no tangible photos, no goodies. A piece of hardware. A piece of hardware that may not have the correct cables to work with your current system, and no instructions on how to explore what's inside! Upon seeing an item named "Time Capsule," we thought, how disappointing this would be if our children found this below ground.

Yes, this hardware is important these days. So please, PLEASE, create backups of your data! But don't mistake this as the future of your photography legacy. Think about your inner child, and help your clients think about their inner child. Print is still as powerful as it was when the first photograph came to be. Photographers, we need to keep that moment of seeing a first printed photo of a wedding, that image of a newborn, the TIME CAPSULES, as special as it has always been.

If you feel the same way, it's time to join the movement! The Print Movement is a collection of photographers and print partners that are focused on saving and building up the print industry. It's important for photographers, it's important for your clients, it's important to our culture. So, join today!


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By Lisa Sharer

You may have noticed a few updates to the Print Movement website. We've made a few improvements, added some new visuals, and made it easier to view on mobile. The one thing that may stand out though, is a BRAND NEW PRINT MOVEMENT VIDEO.

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One of the members of the PPA board of directors and established photographer, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, shows the journey from photo session to print. The story clearly shows the impact that a print can have on a client's home and delves into the feeling it brings to the family.

This video beautifully shows the value of printing. It exemplifies how offering printed products can truly delight and evoke powerful emotions from your clients. At the same time, you can see the monetary value these products can add to your business. "I choose to offer and sell products that are not readily available in the marketplace," says Fisk-Taylor. These products give her an edge through unique materials that set her apart.

Watch the video and share it with fellow photographers. Nothing can get us back to printing but us. So it's time to start getting the word out there. "We need to print, people."
If you're not already a part of the PRINT movement, join today!
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With the new FAA regulations regarding drones going into effect August 29th, you need to have the most up-to-date information to fly and use a drone for business or work purposes. Bottom line: you MUST take the aeronautical knowledge test (the "Drone Test") and have your drone registered. Here are important links and guidelines that will be helpful while navigating through the process.

  • In order to sit for the "Drone test", and be able to apply for the remote pilot certification, the applicant must be at least 16 years old, be fluent in English, be in good physical and mental condition to operate a drone, and take the test at an approved FAA knowledge testing center. Step by step guidelines are posted on the FAA website under requirements and process for becoming a pilot.


  • All applicants need to take and pass the Drone Test in order to apply for their remote pilot certificate with a small UAS rating. The cost of taking the test is $150 and, once certified, the certification will be valid for two years. Taking the test and getting certified allows photographers to use drones during photo sessions in accordance with FAA guidelines. To ensure that everyone has the knowledge necessary to pass the drone test, the FAA has posted various study guides and sample test questions for applicants to study. These materials can be found under the FAA's suggested study materials

  • Once an applicant has passed the drone test, applied for and received their remote pilot certification, they MUST register their drone. The drone must be registered if it is over .55 pounds, up to a maximum weight of 55 pounds. The 55 pound limit includes any equipment you attach to the drone, such as your camera. Registration cost is only $5 and will be valid for three years. All drones need to be registered at https://RegisterMyUAS.FAA.gov/.

  • Your drone must also undergo a pre-flight check to ensure it is in proper condition to be operated. This link has a .pdf of the FAA's pre-flight checklist. 

The FAA has addressed some Drone Regulations frequently asked questions here. Here is also an easy-to-read recap chart with all the necessary information regarding both pilot and drone requirements:

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You can find even more information in the FAA's Getting Started guide. We hope you're as excited and ready to fly your drone as we are! Share your (legal) drone photography with us on theLoop, Facebook or Twitter! Now, get out there, take some amazing photos and share them with the world!

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This has been a HUGE week for Drones! The FAA finally released their new regulations covering UAS (Unmanned Aircraft Systems) and PPA has read all 600 pages to help YOU better understand how to (legally) incorporate drones into your business. 

You can head over to www.faa.gov/uas/ to get all the latest information, but we've got a summary for you to get you started and answer your most basic questions.

So...You Want to Be a Small Drone Pilot...

To become a pilot you must: 

Be at least 16 years old
Be able to read, speak, write and understand English (exceptions may be made if the person is unable to meet this requirement for a medical reason, such as hearing impairment)
Be in a physical and mental condition to safely operate a small UAS
Pass the initial aeronautical knowledge exam at an FAA-approved knowledge testing center

How Do I Apply for a Remote Pilot Certificate?

1. Schedule an appointment with a Knowledge Testing Center (there are over 700 locations in the U.S).
2. Pass the Aeronautical Knowledge Test. 
3. Complete FAA Form 8710-13 for a Remote Pilot Certificate.
4. Pass the TSA security background check. You will then receive a confirmation email containing instructions for printing a temporary remote pilot certificate from IACRA (Integrated Airman Certification and Rating Application). 
5. Receive a permanent remote pilot certificate via mail once all other FAA-internal processing is complete. 

Once certified, your certification must be easily accessible by the remote pilot during all UAS operations. It is valid for two years, after which you must pass a recurrent knowledge test to renew your certification.


Thumbnail image for iStock_money bag.jpgJust a friendly reminder! PPA members get amazing discounts and special offers from a slew of companies. It's all meant to save you money on the products and services you use most.

Hurry! There are offers from DriveSavers, Manfrotto, Profoto, H&H Color Labs and Pounds Labs that are expiring soon! Be sure to use them while you can and keep the Special Offers page bookmarked so you don't forget the deals.

Member Perks & Savings are just more of the ways PPA helps you Be More Savvy. 


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by Lindsey Forson

There is a lot of information floating around right now regarding new FAA regulations for drone or UAS use. We want to clear a few things up for you and give you some helpful tips!

The new regulations released this week from the FAA require the registration of all Unmanned Aircraft Systems (UAS). As of Monday, the FAA launched a very simple online registration process for hobbyist users of small UAS. There is a paper application currently available for commercial users, but it is important to note that commercial use is still only currently permitted for professional photographers who have been granted a Section 333 exemption and are licensed pilots or have exempt licensed pilots operating the UAS.

We expect the FAA to finalize new regulations for business-related use of small UAS during the first half of 2016. The FAA has also said that the online UAS registration system will be expanded to include business-related use by the spring of 2016. If you are using UAS for hobbyist or recreational purposes while awaiting new regulations for business use, be sure to register your UAS with the FAA as soon as possible. Please see our recent coverage (link to last blog post) for more information on the most recent regulatory change.

Here are step-by-step instructions for how to register your UAS after the jump:

Sending holiday cards can be a pain in the butt, right? As busy as you are, it's pretty easy to let the project drag out into the New Year. Luckily for PPA members, Marathon Press has stepped in to help ease some of the stress!

PPA has teamed up with Marathon Press to offer PPA members another Extreme Deal--a free holiday greeting card design collection of your choice and an unheard of Buy One Get One Free on all holiday greeting cards.

Yes, FREE. 

Holiday cards are more than just for your family and friends. As a professional photographer, they are another opportunity to take your customer service to the next level. Especially since you can provide top-notch images!

With this extreme deal, you'll get:

   A free Holiday Greeting Card design collection (a $30 value).

   Unlimited Buy One Get One Free on Holiday Cards.

The offer expires November 30, so don't miss out!

Since there are actually two deals here, there are two ways to redeem! Log in to PPA.com{LINK} to get the promo codes!

Marathon Press is the leading provider of press printed products and marketing services for photographers. Their exceptional employees and state of the art color management are the keys to outstanding print quality. Always going above and beyond to please their photography clients, they provide 7 paper options, 1 -2 day turnaround on all press printed card orders placed in the Store and free shipping.

Extreme Deals are short-term, ridiculously good (extreme!) deals that are available only to PPA members. 
Keep checking for the latest and greatest deals here.

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onOne Software, Inc. has announced Perfect Photo Suite 7 for Adobe® Lightroom®, Photoshop®, Apple® Aperture® and as a standalone application. Improved to give photographers even more ways to maximize their creativity and solve common problems in digital photography, Perfect Photo Suite 7 now offers new easy-to-use, yet powerful tools to develop stunning black and white images, enhance, stylize and correct images, retouch portraits and prepare all images, including mobile snapshots, for enlargement and print. Perfect Photo Suite 7 includes the brand new module Perfect B&W, Perfect Effects 4, Perfect Portrait 2, Perfect Layers 3 and Perfect Resize 7.5 Pro-powered by Genuine Fractals technology, Perfect Mask 5.2 and FocalPoint 2.

Improved workflow integration and a significantly redesigned user interface allow photographers to focus on their image editing while working seamlessly within their preferred workflow. Users can select their image from Lightroom, Photoshop, Photoshop Elements or Aperture, send it directly to the Perfect Photo Suite 7 module of their choice, make adjustments, then immediately return it to their original photo editing or organization application.

The new modules in Perfect Photo Suite 7 also include the new Perfect Brush giving users the ability achieve precise edge-detected masking quickly. It smoothly applies or removes adjustments to the specific areas being worked on without crossing over the edges around it. A redesigned browser with Search functionality and a Favorites panel allow users easy access to the specific effects and presets they're looking for. Photographic effects, designed by industry experts specifically for onOne Software, are also easily accessible alongside manual controls to give photographers the option to create professional looking images with one click or fine-tune adjustments to create the specific look they desire.

Availability and Pricing
The new Perfect Photo Suite 7 will ship in late October 2012. Pre-orders are available immediately and will include a complimentary Perfect Photo Suite 7 Creative Companion DVD with purchase through September 20, 2012. The Creative Companion DVD includes training and inspirational videos, Photoshop templates from Graphic Authority and unique presets for the suite. Owners of Perfect Photo Suite 6, Perfect Photo Suite 5, and Plug-In Suite 5 or earlier can upgrade to Perfect Photo Suite 7 for $149.95. Perfect Photo Suite 7 is available to new users for $299.95. Pre-orders may be made at http://www.ononesoftware.com/store. For more information on Perfect Photo Suite 7, visit http://www.ononesoftware.com.

For those who have purchased Perfect Photo Suite 6 on or after August 1, 2012, onOne Software will issue a complimentary upgrade to Perfect Photo Suite 7 via download when it is available in late October 2012.

Along with the release of Perfect Photo Suite 7, onOne Software has announced Perfect B & W, part of the new Perfect Photo Suite 7.

Perfect B&W is a completely brand new product that offers photographers the easiest way to develop stunning black and white digital images. It includes powerful and intuitive tools that give photographers instant results and complete creative control to replicate time-honored black and white processing techniques. With Perfect B&W, photographers can add dramatic, elegant and classic monochromatic looks to their images, and create the many moods black and white photography can evoke--resulting in beautiful and provocative imagery.

Availability and Pricing
The new Perfect B&W is now available for pre-order as part of the Perfect Photo Suite 7 for $299.95, which will ship in late October. It will be available later this Fall as an individual plug-in and standalone product for $99.95. For more information on Perfect B&W, visit http://www.ononesoftware.com/perfect-bw.  
StickyAlbums, a platform enabling professional photographers to create branded photo album apps for their clients, is now making it even easier for clients to share albums with family and friends. An upgrade announced introduces new social media sharing features that allow clients to effortlessly share their photographers' branded album app directly to Facebook, Pinterest, and Twitter. The feature streamlines the sharing of clients' images across social networks, on which professional photographers are able to generate valuable word-of-mouth marketing for their studios.

Designed for photographers by photographers, StickyAlbums allows professional and prosumer shooters to create a unique slide show app for their client. The StickyAlbum, which runs on any iOS and most Android devices, save a custom app icon  to the home screen of the client's phone or tablet. As images are increasingly shared via smartphones, tablets and utilizing social networks,photographers need solutions that allow them to safely monetize their digital images while delivering the shareability that clients demand. StickyAlbums serves both purposes by optimizing image display for mobile devices and tying the infinitely sharable images to the photographer]s brand and website to generate more referrals.

Promoting a shoulder-to-shoulder sharing experience, StickyAlbums makes the images--and the photographer who took them--a point of conversation. Friends can maximize the show-and-tell factor by opening their personalized app and flipping through their professional photos just as they would open any mainstream app on their device. With this latest social media upgrade, clients can also share their personal app via a website link on their Facebook pages, Pinterest boards or Twitter feeds. Users need not install special apps from the App Store, instead one  StickyAlbum link works across all devices.

Offered as a subscription-based service, StickyAlbums provides a free basic demo level to allow new users to test-drive the service first-hand. Users can then upgrade to either the monthly Starter subscription (which offers photographers unlimited access to the service and lifetime album hosting) or the annual Professional subscription for full white labeled branding. To try out the free demo, or for subscription pricing, visit www.stickyalbums.com.

Enter PPA's Facebook giveaway by August 13 to win 1 year membership to StickyAlbums-Pro.


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