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National Advertising Program for Photographers, Launched by PPA, Marathon Press, and EYE - PPA Today

National Advertising Program for Photographers, Launched by PPA, Marathon Press, and EYE

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Celentano_EYE.jpgNow more than ever, professional photographers need affordable and innovative ways to promote their businesses and reach new customers. One of the most sought-after promotional methods for portrait and wedding photographers is mall advertising, yet it is not always easy to secure space at a reasonable rate. Today, Professional Photographers of America (PPA), in conjunction with Marathon Press and EYE, announced a new national advertising program that makes mall advertising easy and affordable for photographers.

Through an exclusive arrangement with EYE, one of the nation's leading providers of mall display advertising, PPA has secured preferred advertising rates in over 250 malls for member photographers. These preferred rates provide PPA members discounts of up to 20% off the standard 4-week advertising rate.

PPA has also partnered with Marathon Press and EYE to embark on a national advertising program, promoting the advantages of using a PPA member. The first mall advertisement with this message appeared in Phoenix during PPA's annual Imaging USA convention in January 2009, and it drove consumers to PPA's Find-a-Photographer online referral database at www.PPA.com/findaphotographer. More of these consumer-targeted advertisements will continue to appear in malls around the country.   

"PPA strives to give our members the resources and ideas that will help improve their bottom line," explains Ron Nichols, PPA's current President. "This new program gives members an affordable way to market to their customers. Couple that with the national campaign to remind consumers of the important role professional photographers play in capturing and preserving life's special moments, and it's a win-win for everyone."

Marathon Press will facilitate the turnkey program for photographers, coordinating all aspects of the participating PPA members' displays, including checking space availability, getting approvals, creating the graphics, and coordinating printing. Marathon Press offers both template designs and custom creative solutions, and a brochure holder program is also available in many of the malls.

To advertise in a mall near you, call Marathon Press at 800-228-0629. You must be a PPA member to participate in this exclusive program. Please have your PPA member number available when you call.


About PPA
PPA, the world's largest non-profit association for professional photographers, exists to assist its more than 22,000 members in achieving their professional, artistic, and fraternal goals; to promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science, and a visual recorder of history. For more information, please visit www.ppa.com.

About Marathon Press
Marathon Press, having served the professional photography industry for more than 25 years, is the leading marketing services company to the industry. Marathon specializes in promotional printing, direct mail, Internet marketing, marketing workshops and educational products and services. Learn more at www.marathonpress.com.

About EYE
The EYE portfolio in the USA encompasses over 3,500 panels in 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE's digital network includes nine malls across the country and consists of 69 digital units.

EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, the United Kingdom, and the United States of America. Learn more at www.eyecorp.com

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This page contains a single entry by Dana Reeves published on March 26, 2009 9:03 PM.

Extreme Deal: Precision Camera Sensor Cleaning & Camera Testing was the previous entry in this blog.

Vital Signs: When You Learn, You Earn: PPA's Merit & Degree Program is the next entry in this blog.

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