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PPA Tour Kicks Off: Business Education Coupled with Artistic Flair - PPA Today

PPA Tour Kicks Off: Business Education Coupled with Artistic Flair

DSC_0020_sallee.jpgIt was a two-for-one special at the first PPA Tour stop in Atlanta last Wednesday, when his-and-her photographer teams Jeff and Allison Rodgers and JB Sallee, M.Photog.Cr., and DeEtte Sallee, M.Photog.Cr. paired up to bring attendees an action-packed night of instruction.   

With twin focuses on artistic inspiration and profit-building revelation, the show features the Rodgers' walk through their business numbers from the beginning until now. Along with thoughts on creativity, they point out key strategies their studio has employed to increase revenue per session and, to coin an old phrase, work smarter, not harder. "One of our main goals was getting our weekends back for our family," says Allison. 

Their comprehensive workshop gives real-life examples of the steps the couple took to make their business more efficient from the initial consultation all the way through to product delivery. And they're not shy about sharing the ups and downs. "We want PPA Tour attendees to benefit from our successes and mistakes, so that they can reach their profitability goals just like we did." 

atl_attendees.jpgAwesome Ideas from PPA's Hottest Artists
PPA Tour attendees in Atlanta were also able to spend time with photographers from one of the country's sizzling wedding portrait studios, Sallee Photography. In just a few years, JB and DeEtte Sallee have amassed an impressive array of awards and recognition from PPA and other professional photographic organizations. And based on the crowd's reaction, it's no wonder. 

"I loved the Sallees," says Kandice Ledford. "I couldn't wait to leave, so I could start getting these awesome ideas working for me."   

Each PPA Tour city features different guest speakers, including Hanson Fong, M.Photog.Cr., Tony Corbell, Cr.Photog., API, and Jim Garner. (To see a list of guest speakers by city, visit the PPA Tour webpage.)

Something for Everyone
The PPA Tour is getting high marks from attendees for content and value, both from new photographers and those who are in established businesses. "For the cost, it was very informational and useful," says Andrea Vantrees. Katrina Beckham agrees. "My husband has been a photographer for 20 years, and I'm just getting started. We both got so much out of this event. It was fabulous and we can't wait to attend another."

That's music to PPA CEO David Trust's ears. "This is our first major push to take the high-quality presentations Imaging USA attendees are accustomed to on the road, allowing people to get a taste of what our programming is like and evaluate the merits of PPA membership," says Trust. "We're very pleased to hear that the tour attendees appreciate the value."

Eight more tour stops are scheduled, including tonight's show in Minneapolis, Minn., which is sold out. For more information and to register in a city near you, visit the PPA Tour webpage here.


Soooo worth the $29 and the 400 mile drive to Atlanta from Nashville. I learned so much about how to grow my business going forward!

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This page contains a single entry by Professional Photographers of America (PPA) published on March 30, 2010 7:51 PM.

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