How can you tell consumers and potential clients quickly and easily that you are an extra-special professional photographer? How do you set yourself apart in a crowed marketplace, and make the case that you really are worth the price? Can you do it in terms they will actually understand?
Yes. Consumers and businesses understand certification. They may not know a thing about photography, but they know that certification should ensure that this person will produce and deliver professional-quality goods and services.
Frankly, that is what the certification program is all about. It assures the general public that a Certified Professional Photographer (CPP) is a quality professional. More importantly, it provides a professional photographer with the means for telling the world—and all those potential clients—why they should call him/her rather than the competitor down the street.
After all, to become a CPP you undergo rigorous testing, which is something consumers understand. You must pass a comprehensive written exam measuring your technical expertise, and then a panel of judges must approve your photographic portfolio as good, quality professional work.
Becoming certified doesn’t mean that customers will automatically knock down your door. But it does mean that you will have a tool—shared with less than 2,500 photographers in the world—to use in your own marketing and business.
Luckily, certification is another tool we provide. It can enhance your professional image, help grow your business and increase your value to your customers. Just look online for more information at the Professional Photographic Certification Commission. And remember that we at PPA want to help your business succeed in every way.
Sincerely,
Al Hopper
Director of Membership, Copyright & Government Affairs
Reminder: Today (Nov. 1) is the last day you can pre-register for Imaging USA and save $50! Register now before you forget. In addition, Imaging USA hotel rooms are nearly gone, but don’t panic. We are working to secure additional rooms in Tampa. Check back on Friday afternoon for additional information.
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