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Stop Turning Customers Away with E-mails and Voicemails - PPA Today

Stop Turning Customers Away with E-mails and Voicemails


Dear PPA Member,

You are important to us, and we know that your customers are important to you. That’s why PPA is providing you with some extra advice that may help you keep (and get) more customers. And it’s all about your business image.

While it’s the big things like the quality of your photographs or your pricing policies that will consume a lot of your waking hours, it’s the small things that can mess up your overall image. It’s how you treat your potential clients…even before they talk to you (and I’m not talking about your Web sites or brochures). From a customer’s perspective, think about how the following would affect your opinion of these companies:

  • You call a business phone number (or so you think), expecting to get a professional photographer:

    “Hi, it’s ::garble garble::. Leave a message and I’ll get back to you. :: background noise and someone yelling in the distance::” BEEP.

  • You send an e-mail to inquire about rates or get more information about a portrait setting. You get this response:

    “This is an automated reply from ABC Photography. We will contact you shortly.”

Unless your customers don’t care about how they’re treated, they may hang up and look for services elsewhere. Your voicemail system and your automated e-mail responses can drive potential clients away, and you may never know it.

As you can see, there’s a lot more to think about when it comes to customer interactions…even in seemingly small items like voicemail messages and automated e-mails. And it all impacts your overall image. Are you ready for some dos and don’ts on creating your voicemail messages and your automated e-mail messages? Read more here.

This is why PPA is here: to help you navigate all the intricacies of running a photography business. You’re serious about photography. So are we.

Al Hopper
Director of Membership, Copyright & Government Affairs

P.S. Don’t forget to read the article full of tips for creating better voicemail messages and automated e-mail messages: Stop Turning Your Customers Away with E-mails and Voicemails.

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This page contains a single entry by published on June 5, 2008 3:14 PM.

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