Dear PPA Member,
You are important to us, and we know that your customers are important to you. Thatâ€™s why PPA is providing you with some extra advice that may help you keep (and get) more customers. And itâ€™s all about your business image.
While itâ€™s the big things like the quality of your photographs or your pricing policies that will consume a lot of your waking hours, itâ€™s the small things that can mess up your overall image. Itâ€™s how you treat your potential clientsâ€¦even before they talk to you (and Iâ€™m not talking about your Web sites or brochures). From a customerâ€™s perspective, think about how the following would affect your opinion of these companies:
- You call a business phone number (or so you think), expecting to get a
â€œHi, itâ€™s ::garble garble::. Leave a message and Iâ€™ll get back to you. :: background noise and someone yelling in the distance::â€ BEEP.
- You send an e-mail to inquire about rates or get more information about a
portrait setting. You get this response:
â€œThis is an automated reply from ABC Photography. We will contact you shortly.â€
Unless your customers donâ€™t care about how theyâ€™re treated, they may hang up and look for services elsewhere. Your voicemail system and your automated e-mail responses can drive potential clients away, and you may never know it.
As you can see, thereâ€™s a lot more to think about when it comes to customer interactionsâ€¦even in seemingly small items like voicemail messages and automated e-mails. And it all impacts your overall image. Are you ready for some dos and donâ€™ts on creating your voicemail messages and your automated e-mail messages? Read more here.
This is why PPA is here: to help you navigate all the intricacies of running a photography business. Youâ€™re serious about photography. So are we.
Director of Membership, Copyright & Government Affairs
P.S. Donâ€™t forget to read the article full of tips for creating better voicemail messages and automated e-mail messages: Stop Turning Your Customers Away with E-mails and Voicemails.