Do consumers know the difference a professional photographer can make? Professional Photographers of America (PPA) has taken several more steps in spreading that message. We have launched additional online advertising programs in support of the See the Difference consumer awareness campaign, and we're making the video we're using available to members for use on your websites, social media sites and in your studios!
All of the See the Difference materials explain the value of photography and, above all, why to choose a PPA member. Focusing on wedding photography
, senior photography
and family/children photography
respectively, the campaigns encourage prospects to search our online PPA database--Find-a-Photographer--to find their
You also may see our ads on Google, Facebook and other online sites, pushing consumers to those landing pages. Please don't click on the ads (we know it's tempting) because we will incur costs for those clicks and it will make our tracking data inaccurate.
Want the spread the word yourself? Download the See the Difference video
now and use it on your blog, Facebook page and anywhere else you'd like. Include it with copy about your professionalism and PPA membership to drive the message home.
Together, we can help the world see the difference a professional photographer makes for those once-in-a-lifetime memories.We'll be adding more resources and new videos throughout the year, so stay up-to-date by reading PPA Today or joining us on PPA's Facebook page for all the latest news. Learn more about the start of the See the Difference campaign here.