PPA member Debbie McFarland, CPP, of the Memory Cottage studio in Fayetteville, Georgia, recently launched a new division of her studio with the goal of improving women's self-esteem.

McFarland's new division, Red Velvet Epiphany, photographs women who feel vulnerable about their self-image to get rid of negative feelings about themselves and embrace the bodies they have.

"Our internal thoughts are our biggest obstacles," McFarland said. "I want to help ladies find their own kind of beautiful however they can feel beautiful."

She says that she was inspired to start Red Velvet Epiphany after living "40 years with no self-esteem" and hating everything about herself. One day, McFarland says that she underwent a transformation that made her realize she was perfect the way she was.

"It completely changed how I looked at myself and others and I really wanted other ladies to feel this epiphany as well." McFarland said.

McFarland has photographed women who are turning 50 and don't feel good about themselves, new moms and even chemotherapy patients.

"We have had such amazing feedback from ladies that say it has been life changing for them!" McFarland said.

Read more about Red Velvet Epiphany in this article from the Atlanta Journal-Constitution.

Read more about Debbie McFarland here.

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