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PPA Today: PPA Member Benefits Archives

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By Chris Homer

PPA is dedicated to helping photographers build stronger, healthier businesses. With that in mind, PPA has a whole host of member benefits designed to save on things photographers need to run their business, as well as tools you can use to improve your business skills, produce better photographs, and  ultimately  become more profitable! Check some of these benefits out below:

Discounts for Photographers: PPA members save thousands each year thanks to PPA-only discounts. From very-low credit card processing fees, to hundreds in savings with Apple, Dell, Office Depot and more, you'll keep more money in your pockets!

Business Help: You can get into tip-top business shape in one year's time thanks to members-only programs. The PPA community of peers will hold you accountable and on track to help you meet your goals!

Planning & Pricing Tools: You'll keep more money and Be More Profitable with PPA's exclusive business tools. Get help from goal-setting to pricing your work, profitably.

Sales & Marketing Help: Do you really know how to market yourself to clients so that they see the value you'll bring them? With quizzes, videos, templates, and guides to sell print products, PPA gives you what you need to grow your business.

If you're a PPA member, start using these benefits today and become more profitable! Or, join today and get access to all these benefits and more!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Bethany Clark
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Have you checked the Perks & Savings page on PPA.com lately? It's bursting with deals from popular brands like Apple, Dell, and more - with discounts, deadline extensions, exclusive offers, add-ons, and more! 

Be sure to check the page frequently for new deals (or keep an eye out on Facebook or in your inbox). Here are 5 that immediately stand out:

  1. Dell: There are several deals from Dell, including year-round savings of 5%-10% every day on selected products, as well as special monthly savings of 20% on specially-selected products, like servers, workstations, laptops, accessories, and more!
  2. Apple: PPA members get preferred pricing products, special promotions, free shipping, free engraving on iPads and iPods, customizations, and more!
  3. ProMediaGear: enjoy 10% instant savings on all gear!
  4. DriveSavers: get hundreds in savings for professional data recovery services!
  5. Richmond Pro Lab: save 25% on print products!
These discounts are for PPA members only, so log in today to see what other perks and savings you have available. If you aren't with PPA yet, join today! 


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If you're interested in In-Person Sales (IPS), but feel overwhelmed or confused by the process, this webinar is for you! Instructors Rachael Boer and Dorie Howell break down this topic into simple, easy-to-understand steps, and help you learn how to find success with this business model. They will cover topics like:

  • What is IPS?
  • Common fears and hesitations
  • How do I start?
  • Overcoming objections
  • The transition
  • Purchasing samples, software, and other tools
  • How to prepare your clients
  • Avoiding sticker shock
  • Setting and enforcing policies
  • Helping indecisive clients
  • Running the sale
  • and more!
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 15, 2017, at 2:00 pm ET!


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by James Yates
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By now you know PPA is always fighting for your rights on Capitol Hill, lobbying and advocating for improvements to copyright registration and the modernization of the copyright office (including a small claims option). 

We're pretty proud of the "big-picture" ways that we're working to improve your business's sustainability and profits, but there's a smaller way that PPA has helped, behind the scenes, for years: assessing whether or not members' works have been infringed.

If you feel your work has been infringed upon, but you don't know what to do about it, PPA can help with our Copyright Infringement Assistance tool. It's designed to point you in the right direction, with steps you can take to stop the infringement! It's quick and painless...because having your art stolen is painful enough!

With PPA's Copyright Infringement Assistance tool!, if you think you've been infringed upon, you only have to answer 2-3 questions and the tool will generate specific help for you, including DCMA takedown notices, certified letters to the infringing parties or letting you know when it's time to contact an attorney.

Stop by PPA.com/Copyright and check out all the copyright assistance available to you as a member!



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By James Yates
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PPA members are always making and saving more money with their membership. Now, you can continue taking advantage of preferred pricing on the world's most popular and advanced operating systems: Apple products and accessories. 

Discounts on business equipment are part of the list of benefits offered to the 30,000 photographers who rely on PPA for perks and savings. Apple Association Member Purchase Program perks include:

  • Preferred pricing on Apple products
  • Special promotions
  • Complimentary shipping on all orders
  • Free engraving on all new iPod and iPad models
  • Mac customization
  • Ratings and reviews on accessories and software
Members can purchase or sponsor up to three computer systems, three iPads, three iPhones, three Apple watches and ten iPod devices per calendar year, as well as software and peripherals. Members can begin using the offer by visiting the website or by calling 1-800-854-3680 and requesting the Association Member Program pricing.

The program is a benefit provided by Apple Inc. to members of PPA and other participating organizations. The program is intended for personal use. Under this program, Apple sells and ships products to end-user customers only. Apple reserves the right to refuse or cancel any order if they suspect it is being purchased for resale.

"PPA is always looking for ways to help improve our members' businesses," says Kristen Hartman, Director of Member Value & Experience. "This Apple program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce we're renewing the program and keeping our members happy."

Head over to BeMore.PPA.com/MakeMore to learn about all the ways you can save and make more money with your PPA membership!

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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By James Yates
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Good news, PPA members...you can now take advantage of savings on Dell products and accessories. 

Discounts on business equipment are already part of your PPA list-of-benefits offered and now, Dell is offering year-round savings every day of 5%-10% on selected products, plus special monthly savings of 20% on select products. 

Dell discount perks include savings on:
  • PowerEdge Servers
  • Dell Precision Workstations
  • OptiPlex Desktops
  • Latitude Laptops
  • XPS and Inspirion PCs
  • Dell monitors
  • Dell Electronics and Accessories
  • ...and more!

"The Dell discount program is just one more way that PPA works to support working photographers," says Kristen Hartman, PPA's Director of Member Value and Experience. "We're always looking for ways to help improve our members' businesses. This Dell program is a valued benefit to the photographers who rely on PPA to help run their studios. We're so pleased to announce this partnership."

You can redeem the offers at Dell.com/PPA. If ordering by phone, you should mention PPA to get your association discounts.

By Autumn Rice

PPA photographers are a diverse group of people who begin as friends, but ultimately become family. Through connecting with one another and sharing experiences, they provide a support that contradicts the thought of being in business alone. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship within the PPA community. Today, Trish Logan pitches in. 

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community. 

In this video Trish Logan shares the value of See The Difference resources, and how they increase the credibility of her business with her clients.


Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about See The Difference here.

Editor's Note: This post was originally published in August 2016. It has been updated for accuracy and comprehensiveness.
By James Yates
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PPA members know they have a virtual suit-of-armor surrounding them. It's the PPA Shield of protection, and it has you covered on all sides: gear, liability, negligence and data loss recovery ...no matter what goes wrong. These are the three big ways PPA's forms of photographic insurance keep you fully protected, save you money, and help you Be More. 

Coverage- if you break your camera or it's stolen from your car, then no worries! If you've activated PhotoCare, you're covered! 
  • Did you know you can get up to $15,000 of photo equipment insurance for FREE when you join PPA? PhotoCare Equipment Insurance is included with the PPA Professional Active membership. All you have to do is activate your policy. PPA pays the premium for up to $15,000 just in case  you lose your photo gear, computer, tablet, or printer to fire, theft, or breakage.. And, you get worldwide coverage while on location. With a first loss deductible of only $250 (excluding breakage), it can pay big to opt-in to PPA's PhotoCare Equipment Insurance. 
  • PhotoCare Plus is also available for members to purchase and covers up to $100,000 on the same damages as PhotoCare, in addition to coverage for mysterious disappearance and non-PPA member employee coverage. PhotoCare Plus will also insure your drone if it falls from the sky.

Assistance- If someone got hurt or something was destroyed on your shoot, General Liability Coverage will handle it.
  • At some point, we all fall victim to Murphy's Law- the idea that everything that can go wrong will go wrong. Did your lighting setup fall over on someone's aunt at the wedding? Did little Cousin Billy break his arm when he tripped over your extension cord? We hope you never have to use this benefit, but if you do, it can help save your reputation, business, and a LOT of money. Nearly all commercial and event shoots now require general liability insurance coverage. It's incredibly affordable to get the protection you need, and you can even get up to $2 million for less than 62¢ a day! 
  • Drone Photography Liability Insurance is also now available as an add-on to your existing policy. It covers bodily injury and property damage caused by an FAA-certified drone photographer while on a paid assignment. In the event of a chain reaction, your insurance will also cover the non-drone, additional damage.

Peace-of-Mind- Got an unsatisfied client, or lost all the data on your hard drive or SD card? PPA's Indemnification Trust is like malpractice protection for you. 
  • Have you ever faced angry clients whose images all just disappeared from your hard drive? PPA is here to help. PPA photographers get a type of malpractice coverage, called PPA's Indemnification Trust, which comes included in the membership and helps when things go wrong like data loss, equipment malfunction, mistakes, or unsatisfied clients. The Trust can step in and guide you through the claim process, pay for data recovery services if needed, negotiate and pay any settlement, prepare you for court if needed, appoint local counsel at the Trust's expense if necessary, and pay judgments for most types of damages awarded to your client if things end up in a court. In summary, the Trust covers and protects all Professional Active members at no cost after they clear their small deductible. 
The next time you're feeling vulnerable or overwhelmed by everything life can throw at a small business owner, lean on your PPA membership, because it truly has your back. Let PPA be your shield! All these benefits and more are available for you to save money and be more profitable. Find out how you and your photography business can Be More Protected at PPA.com/NoBrainer. 

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.




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by James Yates
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The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge starts April 1st and you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a roadmap that will take them where they want to go so they don't end up somewhere else completely. 

"Something I hear often," says Angela Kurkian, Education Director and moderator of the Business Challenge, "is this concept that helps people dismiss the idea that they should be profitable...the concept that success and money don't go hand-in-hand, as if accepting money for your craft were a bad thing. Should artists only make enough to pay the bills'? I don't think that's true."

Here's an example comment from a participant:

"I feel that many tie success with money.  There are so many other facets to success.  Don't get me wrong - I am not anti-money, I just want to make enough to pay my bills.  I want to be able to have a balanced work/personal life balance.  I shoot lots of events and sports.  One of my schools is one that has been ignored by many because it is a lower income school.  The impact that I have on these students make it all worth it.  They are so excited that someone will take the time to really care about them."

And here was Kurkian's response:

"Right on! I appreciate that sentiment completely; we can't be so focused on our wallets that we lose sight of how it feels to give of our gift.  I also appreciate that you choose to give to a lower income school. You're right; those schools don't get enough attention from local businesses because they become known as 'lower income schools'.  I have also learned that the more profitable I am, the more room I have in my schedule to give to those who would benefit from what I can offer.  It's a two sided coin.  It's that concept of putting the oxygen mask on yourself first, before attending to those you're helping.  I admire you greatly and hope we can help you to develop and sustain an even more profitable level so that you can continue to give as you do."

For some, success is having the agency to be able to give back to others. For others, success may be the ability to take that yearly vacation. And for some, it may be a more existential definition. The concept of "defining success" leads to many great discussions on the PPA Business Challenge (like this great answer we shared last week). 

YOU should sign up now for April 1st's Business Challenge group. Consider it the next, big step toward success for your business! 

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by Sidra Safri 
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Do you ever wonder if your client fully understands their contract--especially the portions dealing with copyright or the usage rights? Some clients are so focused on the end product they completely forget that they may have to ask permission to use their new images for something other than personal use.
 
PPA has a small fix for that. Included in your membership kit (and renewal kit) is a stack of copyright inserts. These inserts can be stapled to your contract or be included in all the materials you provide to your client. The copyright inserts explain copyright law in a nutshell, and urge the clients to ask you, the photographer, for any additional information. Sometimes a gentle reminder or simple education can go a long way. 

These copyright inserts can be downloaded and printed anytime you need them here. 

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About this Archive

This page is a archive of recent entries in the PPA Member Benefits category.

PPA Member Alert is the previous category.

PPA Member Brag Book is the next category.

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