There's a reason why Mom often doesn't appear in the family photo album: She's usually the one taking the pictures. Tamron USA, Inc., leverages the unique photographic perspective of this dynamic demographic with the debut of its Mom-to-Mom Project, a series of photo exhibits that feature technical tips and artistic inspiration from image-making moms. The exhibits, which focus on a new theme each month, are designed to encourage other moms to experiment with their cameras, lenses, and accessories to hone their own photographic skills.

Moms take significantly more photos than the general population and exhibit unique photography preferences and behaviors, according to InfoTrends' "Spotlight on Moms" series. Participants on Tamron's Mom-to-Mom panel share their own personal approaches and tips to the craft by photographing a family-centered "assignment" with select Tamron lenses, including the Tamron 18-270mm Di II VC PZD 15X lens, SP 70-300mm Di VC USD lens, SP 90mm F/2.8 Di macro lens, and SP 17-50mm F/2.8 Di II lens. Panel photographers upload their images, as well as behind-the-scenes commentary and techniques, to the Mom-to-Mom portal, located on Tamron's MyPhotoExhibits (MPE) site. The Mom-To-Mom exhibits are accessible from the MPE home page under featured exhibits. Tamron USA updates its Facebook page when each new themed exhibit goes live.

Visitors are encouraged to contribute their own photography comments and concepts. "We designed the Mom-to-Mom exhibits to serve as a fun, interactive venue where moms brainstorm with and glean ideas from other mom photographers to boost their confidence when creating their own family memories," says Tamron Chief Marketing Officer Stacie Errera.

The inaugural exhibit for November 2011 features the photographers' favorite way to get their kids to smile. Upcoming themes scheduled through the end of 2012 include holiday card photos, youth sports, multigenerational portraits, and special event photography such as birthdays and back-to-school imagery.