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Finding the Right Photographer - PPA Today

Finding the Right Photographer

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Whether you are looking for someone to capture your wedding memories or illustrate your products, choosing the right photographer has never been easy…until now. The Find-a-Photographer search engines on www.PPA.com, www.SEPsociety.com, and www.MyCPI.com allow you to find professional photographers who match your criteria. And you can now view samples of their work at the search sites!

Powered by Portfolios.com, the Find-a-Photographer search engines increase the power consumers wield by helping them be better informed. Seeing actual images is one of the most essential factors in a customer’s buying decision, so we are even in the process of ranking those photographers who have uploaded image samples ahead of those who have not.

The Find-a-Photographer search engines were developed and are managed by Portfolios.com. In addition, they now have access to the recently formed Portfolios Partner Network, a group of industry-leading websites with their own portfolio showcases, powered by Portfolios.com. All Professional Photographers of America (PPA), Sport & Event Photographers Society (SEP), and Commercial Photographers International (CPI) members will be searchable on their associations’ websites and on Portfolios.com. Members who opt to upgrade to Premium are searchable throughout the entire Portfolios Partner Network, provided they have set up their online portfolio. Multiple locations online, with only one portfolio to set up and manage, make it easier for photographers to get their work samples seen by the right people.

Combined, the partners within the Portfolios Partner Network reach creative buyers through their leading websites, newsletters and publications that are viewed by nearly 400,000 users and generate over 4 million page views monthly. Over 1.5 million member portfolio listings are generated monthly in response to searches conducted on Portfolios.com and through the Portfolio Partner Network, and 150,000 portfolio visits are recorded each month.

The searching method is simple, belying the technology behind it. Simply visit www.PPA.com, www.SEPsociety.com, or www.MyCPI.com, click on the Consumers tab (for www.PPA.com) and the Find-a-Photographer button, input the criteria, and begin searching. Immediately, a list of photographers will appear, along with their portfolio samples. Detailed contact information is also included with each entry. In addition, photographers found on this enhanced resource already have the endorsement of some of the largest professional photographic associations: they are members of PPA, SEP, or CPI.

Putting information in the consumer’s hands at the click of a mouse, that is what it is all about. Finding the right photographer has never been easier.

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Professional Photographers of America (PPA), a worldwide association, exists to assist its more than 17,000 members in achieving their professional, artistic, and fraternal goals; to promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science and a visual recorder of history. For more information, visit www.PPA.com.

The Society of Sport & Event Photographers (SEP) is a private, non-profit association dedicated exclusively to serving the needs of sport and event photographers. SEP marshals the resources of the event photography industry and delivers them to its members via their exclusive online content, Action News publication and live events. For more information, visit www.SEPsociety.com.

Commercial Photographers International (CPI) is an energetic, non-profit membership organization focused on the changing needs of commercial photographers. Led by successful commercial photographer volunteers and a skilled professional staff, CPI has put together information, resources and materials for photographers in this rapidly changing industry. For more information, visit www.MyCPI.com.

Portfolios.com has been showcasing freelance creative talent online for over 10 years and operates one of the largest and most highly trafficked online communities of creative professionals in the world. Through its powerful brand and marketing strategies, Portfolios.com members gain valuable exposure to the advertising, publishing and marketing industries to promote their services and make new connections. The Portfolios.com platform is also used by other industry-leading websites through private label or co-branded portfolio solutions. For more information, visit www.portfolios.com.



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This page contains a single entry by published on March 19, 2007 6:09 PM.

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