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Member Spotlight - William Anthony - PPA Today

Member Spotlight - William Anthony

WillAnthony_headshot.jpgWilliam Anthony got into the photography business "the old-fashioned way"--by working as an apprentice.

During college, his roommate was working with a local commercial photographer and was able to get Anthony an apprenticeship at a wedding studio in Kalamazoo, Mich.

Before becoming an apprentice, Anthony says he became interested in wedding photography while working at a camera store.

"That's what really got me started," Anthony remembers. "I became friends with a photographer who owned a wedding and portrait studio. He talked me into learning to photograph weddings, and by then I was truly hooked." He has been shooting professionally ever since, going on over twenty-five years.

In 1997, Anthony opened his own wedding photography business, Forever Images, in Michigan City, Ind. After several years of shooting, he felt that he had "hit a wall," which led him to join PPA.


"I had noticed that all of my wedding photographs were beginning to look the same. Anthony2.jpgThe only thing that was changing was the bride and groom," Anthony notes. "I joined PPA to try and break through that wall, and it worked. I started picking up new ideas from the magazine and website, but the real kicker was attending Imaging USA last year. I was blown away by the level of organization put into the event and the amount of people who attended."

In addition to being exposed to different photographic styles and other points of view, Anthony has also benefited from PPA's other resources. For example, he attended a recent educational seminar, the PPA Tour stop in Chicago, which he describes as "wonderful." Anthony also points out that his PPA member access to legal forms, licenses and liability coverage options have helped put him at ease.

"It only takes one lawsuit to ruin a career," he says.

Anthony5.jpgLike many wedding photographers, Anthony sees that the biggest challenge his business faces is market saturation. However, being a PPA member and having a full studio both help set him apart from the "part-time" photographers in his area. He also overcomes this challenge through the services he offers.

"Every year or two, we add a new feature like setting up a backdrop at the reception, displaying the wedding images on a 24 x 36 digital frame during the reception and, most recently, setting up our own spotlight so that we can video the bride and groom's first dance," Anthony lists as examples.

In fact, he added a video service to his business four years ago. He photographs the weddings while his partner, Sarah, films them, providing another valuable service for clients. "It turned out to be one of the best business decisions I have ever made," he says.

Anthony also goes above and beyond the call of duty to get a leg up on the competition. "One of our marketing points is that we become their wedding planners," he explains. "We coordinate with the florist, minister, caterer and the DJ to make sure the wedding day goes as smoothly as possible. Doing this keeps everyone calm and results in much happier images."

His hard work to reinvigorate his business is paying off, and he can see it in his clients' reactions. As Anthony says, "The biggest compliment I've had was when two couples changed their wedding dates this year so that I would be available to photograph their weddings."

Read more about William Anthony here.

ALL IMAGES © WILLIAM ANTHONY 

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on May 4, 2010 6:06 PM.

Photography Makes for a Fairy Tale Career was the previous entry in this blog.

Epson Announces Perfection V33 and V330 Photo Scanners is the next entry in this blog.

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