How do you handle your slow season? Most photography studios have a time when the bookings slow to a trickle; it's nothing new. The key is planning for those slower times, either by saving money or marketing to encourage more business.

In fact, PPA members Lori Nordstrom, M.Photog.Cr., CPP, ABI, and Kalen Henderson, M.Photog.MEI.Cr., CPP, API, have shared some of their seasonal promotions that coincide with different holidays to boost client awareness and keep business coming through the door.

Members can read the article with three of their promotional ideas. These ideas can help you make your slow season a thing of the past!

IMAGE © LORI NORDSTROM STUDIO