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What Will You Be More of in 2016? - PPA Today

What Will You Be More of in 2016?

By Sarah Ackerman

The New Year is coming. Now is the perfect time to take a few moments, reflect on what 2015 has brought to you and your business and evaluate where you want to go for the next trip around the sun. 

We asked what you wanted to do in 2016 and here's what your fellow photographers had to say:
Mark Turner, CPP of Bellingham, Washington: 

The big thing for me next year has to be improving my business systems. I'm sure there will be incremental improvements in the quality of what I offer, but if my business is to grow (and grow more profitable) I have to do a better job of implementing what I've learned from many workshops about running my business. And I've been at this for many years. You'd think I'd have learned by now.

James Lout of Grand Junction, Colorado: 
The biggest thing I plan to focus on is finishing the CPP process. I've already passed the test, but need to nail the image submissions. I don't believe I'm quite there yet, so I opted to not submit this year and pay the 100 bucks to extend it to give me time to nail it 100% percent.

Kari Castrogiovanni of Burbank, California:
First and foremost... Learning how to use theLoop better. My resolution for 2016 is to implement a solid marketing strategy. I am a photographer turned to Photo Retoucher nearly 5 years ago. I have worked with several talented retouchers who have shown me the tricks of the trade. The images I have worked on as a subcontractor have been seen on covers of popular magazines, TV shows, and even a billboard. The only issue is I'm unable to take any credit for them. I have decided to branch off on my own. I'm currently in the brainstorming phase to come up with creative ways to get photographers to notice my talents and take a chance on me. My goal is to go full force in January and make 2016 the most rewarding and successful year to date.

Melanie Wirkkala of Centralia, Washington:
Ahh, New Year's Resolutions - so easy to make and sometimes difficult to do. Upgrades for my software are on the list. Also camera and lenses. Continue to learn more about studio work, LightRoom, and Photoshop.  Learning is always an adventure!

Charles Burgess of Pensacola, Florida:
My major goals for 2016 are:
1. Network with PPA members in the Pensacola, FL area, so as to be better able to refer clients when they are not a good match for my photographic vision. Maybe a monthly field trip, or something as well.  I don't see my fellow PPA members as competitors; I view my colleagues as collaborators. There are more than 40k households (not counting active duty military) in my immediate area with incomes greater than $100k per year, so there are enough clients to keep us all busy and profitable (not to mention the annual flood of tourists to the Emerald Coast).
2. Build a new wet process darkroom.  Finding an enlarger is the main problem; I may have to construct my own (an enlarger is essentially a reverse of a camera).
3. Better document my business and photo process into a written SOP in order to track inefficiencies and general improvements. Sort of like a business play that is a living document that gets tweaked as needed.

What are your goals for 2016? How do you want to build your business, skills, technique or artistry? Chime in on theLoop! 

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 

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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 17, 2015 1:50 PM.

Learn From Certified Professional Photographers at Imaging USA was the previous entry in this blog.

Sharing Client Photos, FAA Announces Drone Updates, History and Science of Lenses, and more: Our Top Blog Posts from December 14-18 is the next entry in this blog.

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