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by James Yates
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Your PPA membership comes loaded with several educational opportunities to keep you competitive and on the forefront of modern professional photography. One of the greatest ways to set yourself apart from the competition, if you haven't already, is to GET CERTIFIED!
Becoming a Certified Professional Photographer (CPP) through PPA gives you more than just the CPP behind your name, it makes an impact on your career.

One of PPA's favorite podcasts, The PhotoTellers, recently sat and talked with your very own Director of Certification, Julia Boyd for a conversation all about the program. In this episode, Julia and co-hosts Bill Ramsey and Cris Duncan discuss:

•    What does it mean to be "Certified Professional Photographer?" Why does it matter?
•    "Photography is the subjective use of an objective craft." -Cris Duncan
•    What are the steps to become Certified?
•    What are the objective metrics that distinguish between a Certified & non-certified photographer? How is this used in marketing? How will PPA help you leverage this distinction?
•    To the Photographer who says, "I don't need Certification! I'm doing great work without it." What will you gain through the process?

Give it a listen here. And, while you're at it, check out the other fantastic podcasts from the PhotoTellers team and the Fireside Network. If you'd like to learn more about the Certification process, head on over to PPA.com/CPP.

Certification is one very important way that PPA helps you Be More Successful!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

gadsby_travis.jpgAfter a nearly 15-year hiatus in the photo business, Travis Gadsby, CPP, and wife jumped back into the senior portrait business. Boy, did they have a lot to learn. Clients' service expectations had changed, the buying mentality had changed, and the senior mindset had changed. They dug deep into the marketplace to work out how to adapt and flourish in this thriving specialty.
 
Read about the 9 lessons they learned from their studio retooling in "What You Didn't Know You Didn't Know About Senior Portraits" on the beautifully redesigned PPmag.com website.

In addition to remarkable photographs and plenty of behind-the-photo insights, the new PPmag.com offers complete Digital Editions and a searchable database of back issues.

Enjoy "What You Didn't Know You Didn't Know About Senior Portraits," and don't forget to bookmark the NEW PPmag.com to stay up-to-date with your favorite photography magazine.

Find all this and more on PPmag.com now.

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By James YatesThumbnail image for 12493842_10153526507464051_5550446508218490223_o.jpg

Are you ready?! We thought so. Registration for Imaging USA, PPA's annual photography convention and expo, is now open at ImagingUSA.org/Register!

Imaging USA 2016 was a huge success, with more than 10,000 industry professionals taking over downtown Atlanta last January. Check out the photos, videos and blogs detailing what was an amazing three days of photography business education and inspiration as well as exclusive tradeshow shopping. Now, by popular demand, your friends at PPA have worked to enable registration earlier than ever before for Imaging USA 2017, held January 8 to 10 in San Antonio, Texas at the Henry B. Gonzalez Convention Center.

You'll be 'Livin' La Vida Lone Star' next year when you attend the largest concentration of photographic talent gathered under one roof. Since everything's bigger in Texas, the Imaging Expo will feature more than 600 booths, live presentations and hands-on demonstrations of new photo-related products by some of the most respected companies in the industry. Imaging USA's renowned educational classes are geared to improve a photographer's business skills, photographic repertoire and use of technologies. There will also be a special keynote address from a special to-be-announced speaker, an extensive photographic display of the International Photographic Competition collection, mentoring opportunities, portfolio reviews, several all-inclusive parties and much more.

This early-bird registration is only $199. Yep, that's for all three days of photography awesomeness. Tell your friends if they're not a member, because attendance to one's first Imaging USA is FREE as a perk for new members! There are many different ways to experience Imaging USA, including but not limited to the full conference, a full conference plus pre-conference courses option and Expo only. Visit ImagingUSA.org for complete registration information and pricing options. And keep checking back for updates to the event schedule.
 
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
by James Yates

Want to enter into a serious photographic competition? Been thinking about entering again or wanting to take the first-time dive? PPA's International Photographic Competition (IPC) begins accepting entries May 23. It's time to start preparing your images. It's through competition and critiques of your work by professional photographers that you can truly grow and evolve as an artist.

Entering the IPC is one of the best ways to improve your craft, especially if you choose to have your images critiqued by one of PPA's Jurors! You can have your images evaluated and scored based on the 12 Elements of a Merit Image. You'll receive a recording of an IPC Judge giving you dedicated feedback and explaining to you how the elements are present and impact YOUR image. By competing and getting your images critiqued, you'll learn what you do well as a photographer, as well as identify the areas in which you may need improvement. It's an amazing learning experience!

We know the process can seem intimidating for first-timers, so here's an actual critique from last year's International Photographic Competition. This image called "Colors" was created by Jamie Mezquida and is being critiqued by PPA juror Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API.

Take a look and see how entering a photographic competition can improve your own work as a photographer through constructive feedback like you'll hear in this critique.




We hope this critique can help you get a better understanding of what the IPC judges are looking for when scoring your images. Start preparing your images for the International Photographic Competition! Submissions are open May 23-June 22, 2016. Late registration extends until July 7, with an additional fee. The IPC judging dates are July 31-August 4, 2016 and you can stream it live at Stream.theIPC.org. Be sure to request a critique so you can receive some personalized feedback on your works of art and Be More Prepared.

Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.
By James Yates
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As a member of PPA, you've got a virtual suit-of-armor surrounding you. It's the PPA Shield, and it has you covered on all sides.

That's (one of the) the advantages of belonging to an organization that's had photographers backs and that helps you be more profitable. PPA's protection benefits include various forms of insurance, advocacy and education:

•    Up to $15,000 of PhotoCare Equipment Insurance

•    Malpractice, Negligence & Data Loss Protection (PPA's Indemnification Trust)

•    Up to $2 million in General Liability Coverage

•    Copyright Kit, Copyright Infringement Tool, & Advocacy Updates 

•    Drone (UAS) News & Updates

When stuff hits the fan, and it always, inevitably does, professional photographers know that they have a strong shield protecting them with their PPA membership. The three forms of photographic insurance combine to keep you fully protected no matter what the situation. If you break your camera or it's stolen from your car? Be sure you've activated your PhotoCare! Have an unsatisfied client or did you lose all the data on your hard drive? PPA's Indemnification Trust is like malpractice protection for professional photographers. Did someone get hurt or something get destroyed on your shoot? General Liability Coverage can handle that.

You also need a way to cut through the clutter surrounding legal issues and PPA has positioned itself as the top authority on all things Drone and Copyright-related. For instance, did you know that it is only currently legal to operate a drone as a hobbyist? If you're using your drone for commercial or civil use, you must have an FAA exemption and a pilot's license. Didn't know that? It's just one more way PPA wants to keep you informed, in order to keep you legally protected. PPA consistently brings you updates from the FAA, and lobbies for the relaxing of commercial-drone-use. This summer should bring the changes we've been waiting for. Head over to PPA.com/Drones for all the latest details.

Stay up-to-date on all the progress PPA is making on Copyright issues and the implementation of new copyright law at PPA.com/Advocacy. Feel like you've been infringed upon or had your works of art stolen? PPA will protect you with our Copyright Kit and new self-assessment tool at PPA.com/Copyright. The new tool is a great way to learn how to proceed if you feel your photos have been lifted. It's easy to use, quick and painless...because having your work stolen is painful enough!

The next time you're feeling vulnerable or overwhelmed by everything life can throw at a small business owner, lean on your PPA membership and feel secure. Let PPA Be Your Shield! Find out how you and your photography business can Be More Protected with PPA! PPA.com/Protection.

Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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by James Yates

Want to enter into a serious photographic competition? Been thinking about entering again or wanting to take the first-time dive? PPA's International Photographic Competition (IPC) begins accepting entries May 23. It's time to start preparing your images. It's through competition and critiques of your work by professional photographers that you can truly grow and evolve as an artist.

Entering the IPC is one of the best ways to improve your craft, especially if you choose to have your images critiqued by one of PPA's Jurors! You can have your images evaluated and scored based on the 12 Elements of a Merit Image. You'll receive a recording of an IPC Judge giving you dedicated feedback and explaining to you how the elements are present and impact YOUR image. By competing and getting your images critiqued, you'll learn what you do well as a photographer, as well as identify the areas in which you may need improvement. It's an amazing learning experience!

We know the process can seem intimidating for first-timers, so here's an actual critique from last year's International Photographic Competition. This image called "Cloud Surfing" was created by Heather Cook, M.Photog., and is being critiqued by PPA juror Rod Brown, M.Photog.Cr.

Take a look and see how entering a photographic competition can improve your own work as a photographer through constructive feedback like you'll hear in this critique.



We hope this critique can help you get a better understanding of what the IPC judges are looking for when scoring your images. Start preparing your images for the International Photographic Competition! Submissions are open May 23-June 22, 2016. Late registration extends until July 7, with an additional fee. The IPC judging dates are July 31-August 4, 2016 and you can stream it live at Stream.theIPC.org. Be sure to request a critique so you can receive some personalized feedback on your works of art and Be More Prepared.

Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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by James Yates21738677.jpg

PPA members are totally PAWsome! Many of you have dived, heart first, into the pawsitively wonderful world of pet photography. In order to support our fur-friendly photogs, PPA added pet photography to its list of specialties in its See The Difference campaign.
See The Difference is PPA's online, print and social media awareness campaign that aims to help consumers "see the difference" when evaluating photographers... and realize the importance of hiring a pro. The campaign also gives PPA photographers FREE marketing tools to help with their sales processes and justify their costs, quality, and expertise.

As part of See The Difference, PPA periodically writes feature stories that are picked up by 1,000s of national and regional online and print news organizations with the explicit goal of teaching consumers the value of choosing a professional for their photography needs.
 
With the help of PPA pet photographers Kristin Adams, Barbara Brady-Smith, Barbara Breitsameyer, Mary Anne Broderick, Margaret Bryant, Julie Clegg and Kim Hartz, PPA wrote a See The Difference feature story called 7 Keys to a Pawfect Pet Session. The story was picked up by 1,084 online publications with a combined online audience of over 50 million. Photos from these talented photographers were used to illustrate the story and further hone the importance of using professional photography. Check out the whole story from some of the many sites that are hosting the article: the Houston Chronicle, San Francisco Gate, Los Angeles Times, Chicago Tribune, and Orlando Sentinel.
 
Inside you'll find great info on these seven tips for consumers along with some awesome photos like the one above ©Bryant Dog Photography!:
 
1. Hire a photographer who specializes in pet photography.
2. Plan for patience.
3. The puppy/kitten window is as small as they are...start planning ASAP!
4. Try to capture every stage of your pet's life.
5. Plan the session to fit your pet's schedule.
6. An illuminated solution...the right light makes all the difference.
7. It's all in the eyes!

This is only one of 12 stories that PPA will push out each month in an effort to show consumers that professional photographers are worth the investment.
 
Want your photos considered for stories like these? Fill out this form today and we'll contact you if your images are selected!

James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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Thumbnail image for Thumbnail image for BizChallenge_blogpost_650x160.jpg103 PPA photographers quietly kicked off the new PPA Business Challenge in February. Since then, two more groups have gotten underway with well over 300 participants at PPA.com/Challenge.

The Business Challenge helps photographers improve their business by building a stronger foundation with a focus on sustainability and profitability. The April group has already experienced two weeks of business-changing assignments, Q&A webinars, inspiration, check-ins, recaps and mark-your-calendar alerts. It's a great way to confidently build your business and not go it alone!

#1 No nonsense business advice
Led by PPA Director of Education Angela Kurkian, this 12-month Business Challenge is THE place to come for small-business help specifically developed for photographers. It is a sound framework to help PPA photographers steer their studios in the right direction. Don't be afraid to take the Challenge! Kurkian explains, "A lot of the things (the participants) are nervous about are things that being a member of PPA will help with (i.e. pricing, marketing, value through certification and becoming better at the craft of photography through photographic competition)."

#2 Peer-to-peer support group & accountability
The Business Challenge was developed to help hold photographers accountable in their attempts to improve their studios. One of the most popular and rewarding components of the Business Challenge in that regard are the questions and answers in the forums, where Kurkian poses questions to the group for an honest, frank discussion among peers. The questions can be complex, or as simple as "What are you afraid of?"

Here are some examples of the candid answers pulled from the group:

Q: What are you afraid of? What stops you from taking action?

"Will people value me?"

"My biggest fear is that I'm going to fail and look like a complete fool for even trying. I worry that my work isn't worth anything, that my peers view me as just another mom with a camera, and that I won't earn their respect; and I worry that I'll never find a client that values my work."

"I worry that maybe I AM talented but I'll let my fears squander it away or that my lack of business acumen will outweigh that talent."

"People will not pay our prices and will go with cheaper alternatives. People do not value our art or our time. My phone will stop ringing. We won't be able to afford/maintain our lifestyle."


But don't get too bogged down in the muck of negativity! Sharing with your peers is a wonderful way to see how alike we all are. Once these obstacles have been identified, it's only a matter of banding together and learning how to stomp it out with knowledge, hard work, and support from
PPA and your peers. We're all in this together!

#3 Safe practice for your own business
PPA is constantly developing new curriculum, offering webinars and advice to inspire and ignite the Business Challenge participants, and pushing them to greater success as artists and business people. You'll even notice Wes Roberts, who completed the Studio Makeover Challenge last year, hanging around the forums and offering great advice as someone who's been through the program.

Check back in a couple weeks, where we see what's going on with April's class one full month in...maybe some of their fears will be alleviated? (Spoiler alert: They will be!) Sign up now for the May class! Over 50 members are already on board! It's your turn to take control over your business and Be More! Sign up for free at PPA.com/Challenge.

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By James YatesThumbnail image for Thumbnail image for copyrighticon.png

By now you know PPA is always fighting for your rights on Capitol Hill, lobbying and advocating for improvements to copyright registration and the modernization of the copyright office (including a small claims option).

We're pretty proud of the "big-picture" ways that we're working to improve your business's sustainability and profits, but there's a smaller, peer-to-peer way that PPA has helped, behind the scenes, for years: assessing whether or not members' works have been infringed.

In the old days (up until this month), if a PPA member felt their work may have been lifted without their permission, they would call and speak directly to our Government Affairs Coordinator. The GAC would walk each caller through the appropriate steps of determining if the use of a work was a violation of copyright law and what the next steps to take were.

Now, in honor of World Copyright Day being right around the corner (April 23rd), PPA is unveiling our newest member tool: the Copyright Infringement Assistance tool! This fast and easy tool does, online and in minutes, what the GAC used to do over the phone. Call it the "scaling up" of helping our members. With the new tool, if you think you've been infringed upon, you only have to answer 2-3 questions and the tool will generate specific help for you, including DCMA takedown notices, certified letters to the infringing parties or letting you know when it's time to contact an attorney.

If you feel your work has been infringed upon, but you don't know what to do about it, PPA can help with our Copyright Infringement Assistance tool. It's designed to point you in the right direction, with steps you can take to stop the infringement! It's quick and painless...because having your art stolen is painful enough! Come see how it all works, and also get your hands on our Copyright Kit and see Anne Geddes speak on the subject, at PPA.com/Copyright.

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by James Yates

Every once in a while, we get a little star-struck here at PPA headquarters. For instance, when someone as famous as Anne Geddes stops by, and proves to be amazingly down-to-earth and kind, we can't help but feel super-proud to be doing what we do. Anne has teamed up with PPA to help spread the word about Copyright Law in the U.S. and how vital it is that you protect your images.

Anne sat with us to film a Red Chair video and we're over-the-moon about her excitement and passion for our Copyright Defense projects. In this video, you'll see that Anne knows how important it is for a 29,000+-member strong association like PPA to "have your back". She recounts how difficult it was to protect your work as an artist in the 1980s and early-90s before PPA began lobbying and fighting for stronger copyright protections for photographers. Now, Anne is making sure photographers know the importance of having their work copyrighted and having PPA's resources at their side if any theft occurs.



April 23rd is World Copyright Awareness Day and PPA is celebrating all month long. In addition to the release of this new celebrity interview, you can find a brand-new Copyright Tool on our website to help guide you, step-by-step, through the process of determining and stopping an infringement. Members can also pick up our Copyright Kit* for all the forms and info you need to Be More Protected. Stay up-to-date at PPA.com/Advocacy to read about all the exciting progress our Government Affairs team is making on Capitol Hill to expand and strengthen copyright protection for small businesses like YOU.

Check out the video and come by PPA.com/Copyright to Be More Protected!

*A "lite" version of the Kit is available to non-members so you can share it with your friends. Because copyright protection is important for ALL photographers, not just our members (but we're sure that after seeing all the work we're doing to keep them protected, they will want to sign up at PPA.com/Join)!

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About this Archive

This page is a archive of recent entries in the Inspiration category.

In Memory is the previous category.

Photography Business is the next category.

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