Robert Faust, M.Photog.M.Artist.MEI.Cr., CPP, API, of Robert Faust Photography, has been a professional photographer for 30 years. While he describes his early interest in photography as immediate, his success didn't happen the same way. It took a lot of hard work to develop his own wedding photography style that clients have come to love. And at Imaging USA's pre-convention, he's going to share some tips that helped him along the way.

Thriving with Weddings
Wedding photography is a competitive field, and Faust has learned that if you want to thrive in today's wedding industry, you can't just copy what others are doing. "You must brand yourself with your own style that is different from the other guy's."

Despite being one of only six photographers in the world who hold all four PPA degrees, Faust says that he still faces challenges from amateur photographers who own a digital camera and are "looking to cash in on the wedding business by claiming to be a professional." But he believes an amateur's images simply can't compare to those created by a true pro.

"Creating dynamic images that use advanced lighting and posing techniques that amateurs can't duplicate is one way to set yourself apart from the competition," he points out.