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Set Up Your Wedding Business to Succeed at Imaging USA - PPA Today

Set Up Your Wedding Business to Succeed at Imaging USA

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fisktaylor_mary_blogheadshot.jpgMary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, of Hayes and Fisk - The Art of Photography in Richmond, Virginia, operates one of the most lucrative home-based studios in her area with business partner and fellow photographer Jamie Hayes, M.Photog.Cr., ABI, API. What is it that makes it so successful?

Since partnering with Hayes, Fisk-Taylor has become a specialist at capturing advertorial and fashion-style wedding images. "I love creating images that set a mood and evoke emotion," she says.

But if you are trying to run a profitable wedding photography business, you know that wonderful images are only part of the puzzle. Fisk-Taylor has learned more than a few tips for managing a business like that, and she's ready to share. If you want to learn how to better manage your wedding business, don't miss "Business Basics for Wedding Photographers," the two-day Studio Management Services pre-convention workshop she'll host at Imaging USA on January 12 - 13, 2012.  

Starting Out
Fisk-Taylor has had an interest in photography since high school, where she served as herfisktaylor_1.jpg family's "picture-taker and memory maker." And when her daughter was born 16 years ago, Fisk-Taylor's passion for photography was re-awakened.

"I was picture crazy and, even more importantly, in search of a 'real' photographer to capture our gorgeous baby girl's firsts and milestones," she remembers. Her search for that real photographer led her to Hayes as he was just opening his studio. Little did she imagine that it would also lead to a business partnership! "He was overwhelmed with a brand-new business and I was overwhelmed with a brand-new family. So, we started helping each other out."

In the beginning, Fisk-Taylor used her business savvy to help out with the studio's marketing and production. However, after attending her first Imaging USA 15 years ago, she knew that she had to start taking photographs as well. "I was just blown away by all of the gorgeous images in the International Photographic Exhibit and wanted to start photographing myself," she explains.

Managing the Challenges
Fisk-Taylor describes her transition into wedding photography as "slow progress," but over the years she has become a successful wedding photographer as well as business manager at Hayes and Fisk. Still, like many, their studio struggles the most with organization and multi-tasking.

fisktaylor_2.jpg"It is really hard to run a small business and juggle all of the balls that are in the air...plus make time for ourselves and raise healthy families," Fisk-Taylor points out. "So, I keep a very solid calendar for my studios but also make sure that I schedule personal time, family time and vacations. I also use great vendors and software in my studios that help make my life a lot easier."

Sharing What She's Learned

Are you ready for more advice on running a wedding photography business? Attend the two-day "Business Basics for Wedding Photographers" pre-convention workshop at Imaging USA in New Orleans! You'll walk away with a greater understanding of how to manage your business, including advice on hiring employees, pricing and operating costs. Plus, Fisk-Taylor promises to share some of her own marketing ideas with you.

"I have some great advertising and marketing ideas that are low-cost but high-yielding, profitable campaigns," she adds. Come learn from her experiences and start on the path to experience such profit yourself!

Read more about Mary Fisk-Taylor here.

Read more about Imaging USA here.
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Mary Fisk-Taylor's partner, Jamie Hayes, will also present two programs at Imaging USA. Read about Hayes and his classes here.


ALL IMAGES © MARY FISK-TAYLOR


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on October 4, 2011 6:07 PM.

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