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Know Your Seniors & Tell Their Stories - PPA Today

Know Your Seniors & Tell Their Stories


Business tip from James Lersch, M.Photog.Cr., API (Imaging USA 2011 Instructor)

From experience, I know what I'm usually going to get when I ask seniors, "What didn't you like about another studio's senior photos?" They usually explain that the pictures all looked the same...just like everybody else's.

The problem is that many studios just keep doing business as usual. But this is supposed to be about the seniors! It's their senior year, and they should be given an opportunity to express who they are at this momentous time. Each one is unique, and we should treat them that way in the studio (just as they are treated individually in life).

The best way to achieve this is to take the time to talk with our subjects. Get to know who they are on a personal level before you pick up the camera. I know it's hard to believe, but I remember the name of every senior I've photographed because we've made a connection. In fact, they're now friends because I cared and listened.

Anybody can take a photo, but true professionals create images that tell the story.

James Lersch, M.Photog.Cr., API, owns Lersch Photography. He, along with Beth Forester, M.Photog.Cr., CPP, is also teaching the "Seniors My Way!" workshop held during Imaging USA's pre-convention (January 14). During this all-day workshop, you'll learn more about how Lersch gets in the mind of his senior clients.

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This page contains a single entry by Professional Photographers of America (PPA) published on November 2, 2010 6:34 PM.

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