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In Your Face! Demo Classes Available at Imaging USA 2018 - PPA Today

In Your Face! Demo Classes Available at Imaging USA 2018

by James Yates

Are you looking to take in some live demonstrations at Imaging USA? The Demo classes are guaranteed to give you a jolt of inspiration as you witness top instructors working live, in front of you. 

As you prepare for the world's largest pro-photography convention, keep these Demo classes in mind to catapult your business!

Sunday, January 14th, 2018: 

8-9:30am: 5-minute Photography - Booray Perry Cr.Photog., CPP (sponsored by Miller's Professional Imaging)
In any circumstance, in any setting, a good photographer should be able to capture a great portrait. Yet on-location shoots can make even the most talented professionals panic. Never fear! Booray Perry provides you with a step-by-step system that will eliminate the stress and worry of on-location photo-shoots and give you the confidence you need. Learn how to assess your location and determine which path to follow to achieve great images. This class will help you explore what to do when using natural light, bounce flash, or off-camera light. Booray will also conduct a demo to show you what he does and how he reacts each time a new element changes his image. You'll discover how to work through them and produce a final, award-winning result. Whether you shoot weddings, Seniors, events, or portraits, you will learn how to work faster and smarter, on-location and under pressure, for results that will wow!    

5-6:15pm: Pro-tween-ographer: How to become 'THE' Photographer Tweens Choose - Kay Eskridge M.Photog.Cr., CPP (sponsored by Kodak Alaris) 
Do you want to plan, advertise, and implement portrait experiences that will bring in year-round cash flow? Do you want to feel good about what you do as a professional photographer? Do you want to give your clients something to rave about? If you answered "Yes" to any or all of these questions, this is the program for you! Today's social media has changed how young people deal with self-image, especially girls in their tweens (ages 9-12). During this program, you'll learn how to embrace this demographic and position yourself as the Tween Choice in your community. Kay will cover different types of marketing approaches, various portrait programs to offer for this specific niche, and the psychology needed to ensure a successful portrait experience. You will learn how to successfully manage a pre-portrait consultation and then get a live demo, showing the appropriate lighting and posing for this age range. Discover how to stay true to your craft and your clients. After this program, you'll be equipped to make your tweens and their parents happy, while producing portraits that everyone will love.  

6:45-8pm: The Painterly Photo - Thomas Dodd 
In this demonstration, acclaimed photographer and digital artist Thomas Dodd will show you the methods and techniques he uses to get his signature "painterly" look. Thomas will share his philosophy and how this artistic effect is not achieved solely in the editing process but rather how it begins even before the photograph is taken with important components like model and wardrobe selection, lighting techniques, and backdrop choices. Thomas has his own way to make you discover how intentional pre-shoot planning and a steady diet of classic art can contribute to the images you will create. Thomas will also show you how to manipulate color and light in a way that mimics painting of the Old Masters. In this program, you will learn Photoshop editing techniques and tips that will give your images that perfect embellishment, creating an artistic masterpiece. Thomas will even show you some of his finishing techniques, including how to add actual paint -and other materials- on top of the printed pixels. From initial planning to the actual painting and final touches, this class is a must as it will help you transform your photos from images to art!

Monday, January 15th, 2018: 

8-9:30am: Maternity Posing & Lighting - Alli Peck
Maximize the tools of your trade as you learn to create outstanding images. Using live models, Instructor Alli Peck will demonstrate maternity posing at its finest. Learn the poses that showcase your clients' beauty, grace and poise in your maternity sessions. You will also delve into lighting techniques and learn to use both one light and strip lighting to achieve optimum effects. This workshop gives you the skills, but also the confidence, to conduct successful maternity shoots with stunning results!

10-11:30am: The Art of Portraiture - Louise Simone M.Photog.Cr., API &  Joseph Simone M.Photog.Cr, API, F-ASP (sponsored by Kodak Alaris)
The art of portraiture is changing. With the use of cell phones and software programs, Facebook, and more, capturing good images has become a hobby for many. So how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition, and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!   

5-6:15pm: Image Editing Perfection - Rocco Ancora 
After working in a wet darkroom for over a decade, Rocco Ancora's passion has always been to present his photographic vision in a beautifully crafted print. Capturing stunning images in-camera is an art in itself, but how do you interpret an image and complete your vision in the final print? In this class, you'll go beyond image capture and explore non-destructive image editing. Rocco will make you discover how to create a signature look and style that you want while still staying true to your image and your clients. Rocco is a four-time Australian Wedding Photographer of the Year and multiple WPPI Grand Award-winner, and he'll show you how to pull drama, mood, and effect from your imagery. So come to this program to spend some time exploring the workflow and post-production techniques that have propelled Rocco to the forefront of image editing and fine art printing. His artistic and creative techniques will give your work that edge and advantage you've been missing!  
Tuesday, January 16th, 2018: 

8-9:30am: Using Light to Make Every Person Look Gorgeous! - Dixie Dixon (sponsored by White House Custom Colour)
In this in-depth talk, Nikon Ambassador Dixie Dixon will share her favorite fashion-lighting techniques and secrets that make all subjects look their best! Dixie will cover lighting styles, types, and modifiers that suit different face shapes and skin tones.  From on-the-go quick lighting setups to more in-depth detailed strobe setups, you'll discover how to use all types of light effectively to make every person you shoot look amazing, and save a ton of time in post-production.   

10-11:30am: TBA - Moshe Zusman

3:30-4:45pm: Drawing Personality - Capturing Characters in Portrait - Kira Derryberry M.Photog.Cr., CPP (sponsored by White House Custom Colour)
Ever see a portrait of a stranger and feel like you might know them? What is it about those images that make us feel so familiar with someone we've not met? In this program, Kira Derryberry will take you through the process of not just photographing a client, but drawing out that client's personality through your lens. Kira will share techniques and tips for working with subjects and how to get them to show their most authentic selves on camera. She'll walk you through how she works with clients, plans shoots, and comes up with overall concepts that end up creating engaging, exciting portraits. After this class, you'll know what to do AND how to apply these techniques to your everyday work, whether traditional portraits, headshots, or more. Do more than just capture the image -- tell the story!

5-6:15pm: Creative Lighting to Blow Your Mind - Lindsay Adler Cr.Photog.
Lighting master and world-renowned fashion photographer Lindsay Adler helps you elevate your photography work to a whole new level with this creative lighting demonstration. You'll come away knowing how to use ordinary lighting modifiers in extraordinary ways, all while creating eye-catching results. This class is not a beginner's course, but it will enable you to produce amazing results, using strong fundamental lighting principles. Explore how one, two, three, and four light setups can be used to create striking mood and lighting, and how unusual modifiers unlock entirely new realms of creativity in the studio. Lindsay will break down her favorite lighting tools, techniques, and modifiers to show you how to create stunning images. If you are looking to break free from traditional lighting and want to expand your creative possibilities in the studio, this class is for you!

Take advantage of the early bird special for Imaging USA, and head on over to! For the best deal, become a PPA member! You'll get to go to Imaging USA 2018 for free when you join PPA

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 14, 2017 3:48 PM.

My Photographs Were Used Without My Permission: Now What? was the previous entry in this blog.

Imaging USA Speaker Spotlight On... Thomas Dodd is the next entry in this blog.

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